Ep 18. High Risk. High Reward: Cannabis Inc.

CNBC Originals season 3 episode 18, High Risk. High Reward: Cannabis Inc., delves into the complex and controversial world of the cannabis industry. As more and more states in the United States legalize marijuana for medical and recreational use, the industry has become ripe with opportunity and potential profits. However, it is still federally illegal, creating a high risk environment for those involved.

The episode explores the various aspects of the cannabis industry, from cultivation and processing to distribution and branding. Through interviews with industry experts, business owners, and investors, viewers gain insight into the challenges and opportunities that come with investing in the cannabis industry.

One major topic of discussion is the legal and regulatory hurdles that cannabis companies must navigate. As the industry is still not federally legal, companies face numerous barriers to entry and limitations on what they are able to do. Despite these challenges, many companies have found creative solutions and are thriving in this high risk industry.

Another aspect explored in the episode is the branding and marketing of cannabis products. As the industry grows, companies are working to establish themselves as legitimate and trustworthy brands. Viewers get a behind-the-scenes look at the branding and marketing strategies of multiple companies, including how they differentiate themselves from competitors and establish trust with customers.

The episode also touches on the role of celebrities in the cannabis industry. Many well-known figures, including musicians and athletes, have launched their own cannabis products or invested in cannabis companies. Viewers will hear from a few of these celebrities and learn about how they got involved in the industry.

Overall, High Risk. High Reward: Cannabis Inc. provides a comprehensive and fascinating look at the cannabis industry. From the challenges of navigating a complex legal landscape to the opportunities for innovation and growth, viewers will gain a deeper understanding of one of the most controversial and potentially lucrative industries in the world.