Fashion Star Season 1 Episode 2 Who's Your Customer?

In Fashion Star season 1 episode 2, titled "Who's Your Customer?", the designers are faced with a new challenge for their next collection - creating a piece that appeals to a specific demographic of customers.

First up, they have to create a look for women who are busy working professionals and need something that can easily transition from day to night. Mentor Jessica Simpson advises them to think about functionality and the importance of comfortable clothing for women with a busy schedule.

Next, the designers are tasked with creating a piece for young and trendy women who love music festivals. Mentor Nicole Richie encourages them to use bold colors and prints, as well as experimenting with different fabrics and textures to create an eye-catching look.

Lastly, the designers have to design for the biggest challenge yet - a piece for men. Mentor John Varvatos stresses the importance of fit and tailoring, and how it's important to take risks and create something unique that stands out from the traditional suits and ties.

As the designs come down the runway, the buyers are highly impressed with some of the pieces and give high bids, while others struggle to connect with their targeted customer and fail to impress. Tensions rise among the designers as the competition heats up and the fear of elimination looms over their heads.

Overall, "Who's Your Customer?" puts the designers' creativity and understanding of their target market to the test, and highlights the importance of catering to specific demographics in the fashion industry.