Ep 3. Clothing Store / Restaurant

Nathan For You is a satirical docu-reality series that follows the adventures of comedian Nathan Fielder as he attempts to help struggling businesses by offering them unorthodox advice. In season 1 episode 3, titled "Clothing Store / Restaurant", Nathan sets his sights on a clothing store and a restaurant in order to boost their sales.

The first half of the episode focuses on the clothing store. Nathan pitches the idea of offering a free surprise gift to customers who make purchases over a certain amount. But instead of giving away typical items like hats or t-shirts, Nathan suggests giving away high-end electronics like iPads and televisions. The owner of the clothing store is hesitant at first, but Nathan convinces him that this will bring in a lot of new customers.

Nathan then sets up a mock game show inside the store, similar to "The Price is Right." Customers who make purchases over a certain amount will be given a chance to spin a wheel and win a prize. Many customers are excited by the prospect of winning a big-ticket item, but as the day goes on it becomes clear that the idea isn't as successful as Nathan had hoped. The store owner is left with a lot of expensive electronics that he has to return, and the store doesn't see any significant increase in sales.

In the second half of the episode, Nathan focuses on a struggling Italian restaurant. He suggests that they create a menu item called "The Summit Ice Challenge," in which customers try to eat a large amount of pasta in a short amount of time in order to win a free jacket with the restaurant's logo on it. The catch is that the jacket features a design that highlights the fact that many Holocaust deniers wear similar jackets. Nathan believes that this will generate a lot of buzz for the restaurant.

As expected, the idea causes controversy, with some customers upset by the jacket's design. However, others see the humor in it and actually attempt the eating challenge. Nathan also makes a commercial for the restaurant that includes a scene where he dresses up in a Nazi uniform and eats pasta. This commercial goes viral and brings in a lot of new customers to the restaurant.

Overall, the episode showcases Nathan's willingness to take risks in order to help struggling businesses. While not all of his ideas are successful, he always approaches his work with a positive attitude and a willingness to try new things. Nathan For You is a unique and entertaining show that blends comedy with real-world advice, and this episode is no exception.