Ep 7. The Claw of Shame

In Nathan For You season 1 episode 7, Nathan Fielder comes up with an unusual idea to help a struggling arcade owner named Bill increase his business. Nathan suggests creating a game using a robot claw machine and offering customers a chance to win a prize, but with a twist - anyone who loses has to complete a humiliating task called "The Claw of Shame."

To ensure that customers participate in the game, Nathan hires an actor to pose as a plant in the crowd and constantly win, making it seem like the game is easy to win. He also hires a team of actors to pose as customers and act ecstatic when they win, further promoting the game.

As the game gains popularity, Nathan ups the ante and makes the tasks more embarrassing and challenging. He also takes advantage of the attention the game is receiving by filming it and creating a viral video to promote it even further.

However, things begin to unravel when a previous loser of the game returns with a lawyer and threatens to sue Nathan and Bill for defamation and emotional distress. Nathan frantically tries to come up with a solution while also navigating the complicated legal system.

Overall, The Claw of Shame is a hilarious and cringe-worthy episode that showcases Nathan Fielder's unique approach to solving business problems and his willingness to go to extreme lengths to achieve his goals.