Ep 1. Electronics Store

Nathan For You is a reality-comedy TV show that revolves around an entrepreneur named Nathan Fielder. In each episode, Nathan offers business advice to struggling small business owners with the aim of helping them to improve their services and increase revenue. However, his advice is often unconventional and humorous.

In season three, episode one titled "Electronics Store," Nathan comes to the aid of a struggling electronics store owner named Bill who is finding it hard to compete with larger competitors in the same industry. Bill's store is in a prime location, and he has been in business for several years. However, his sales have been declining, and he is on the verge of shutting down the business.

Nathan visits Bill's store and assesses the situation. He discovers that Bill is facing stiff competition from a nearby Best Buy store that has a larger inventory and is selling the same products at a lower price. Nathan is determined to help Bill, and he comes up with a plan to attract more customers to his store.

First, Nathan suggests that Bill should offer a discount to all customers who ask for it. But the catch is that they have to bring in a printed coupon from a website that Bill will create. Nathan believes that this will attract more customers to the store, and he is right. The coupon idea proves to be a hit, and many customers start visiting the store to take advantage of the discount.

Next, Nathan comes up with the idea of using a Best Buy price-match guarantee to increase sales. Nathan suggests that Bill should display a "price match guarantee" sign in his store and offer to match any Best Buy prices. He believes that this will give customers a reason to purchase from his store instead of Best Buy. Nathan creates a website and posts fake reviews praising the store for its excellent customer service and price match guarantee.

Finally, Nathan creates a promotion where he will spend the night in the store, and customers can come in and shop overnight. Nathan believes that this will create a buzz and attract media attention. Despite Bill's reluctance to allow Nathan to sleep in the store, he agrees to the promotion.

The results of Nathan's ideas are mixed. While the coupon idea works well, the price-match guarantee strategy backfires when Best Buy rejects some of his requests. Nathan's overnight stunt also fails to generate much media attention. However, the episode ends on a positive note as Nathan discovers that Bill's store has seen an increase in sales and foot traffic since he implemented his ideas.

Nathan For You's "Electronics Store" episode is a classic example of Nathan's unconventional and humorous business ideas. Despite the mixed results, Nathan's advice helps Bill to save his struggling business, and he leaves the store with a sense of accomplishment. The episode shows how a small business owner can compete with larger competitors by implementing unconventional strategies.