Nathan For You Season 3 Episode 5 Smokers Allowed

Nathan For You season 3 episode 5, titled "Smokers Allowed," follows business consultant Nathan Fielder as he helps a struggling coffee shop owner who wants to attract more customers. The catch: the owner wants to allow smoking inside the shop, which is currently against the law in California.

Nathan comes up with a plan to get around the smoking ban by exploiting a legal loophole that allows smoking in theatre productions. He proposes that the coffee shop put on a play, with a vague plot and minimal set design, in order to legally allow customers to smoke inside.

To ensure the play stays within the legal bounds, Nathan hires an inexperienced actor to write and star in the production. The actor struggles with the script and the play takes on a bizarre, nonsensical tone. Despite this, Nathan is confident that the play will attract a crowd of smokers to the coffee shop.

As the play is being performed, Nathan also implements other strategies to increase business, such as an "early bird" special for customers who arrive before 7am and a rewards program for frequent customers.

Throughout the episode, Nathan faces challenges such as convincing the coffee shop owner to trust his plan, navigating the legalities of smoking indoors, and dealing with the eccentricities of the actor hired to star in the play.

In the end, viewers are left to see if Nathan's unconventional plan can successfully bring more customers to the struggling coffee shop.