Ep 1. The Richards Tip
- TV14
- September 28, 2017
- 21 min
-
8.6 (748)
Nathan For You season 4 episode 1, titled "The Richards Tip," follows host Nathan Fielder as he attempts to help a struggling coffee shop in Los Angeles increase their business. The shop, called "The Bean Bag," is owned by a man named Bill, who is reluctant to change anything about his establishment, despite its lack of success.
Nathan comes up with a plan to attract more customers by offering a discount to anyone who leaves a sizable tip for their barista, Richard. He creates a hidden camera to capture reactions to the new policy and interviews customers to get their opinions. To further incentivize customers, Nathan creates a system where the café will match any tip for Richard above a certain amount.
As the episode progresses, Nathan encounters a series of obstacles in his quest to help the Bean Bag. One of the biggest issues is convincing Richard to play along with the plan, as he is initially uncomfortable with the idea of larger tips being based on his performance. Nathan must convince Richard that the plan will benefit him in the long run.
Nathan also faces pushback from other employees at the coffee shop, who are either skeptical of the plan or simply uncomfortable with the idea of customers leaving large tips. Additionally, some customers are confused by the new policy and unsure how much they should tip. Nathan attempts to address these issues by offering simple guidelines and training for the employees.
Throughout the episode, Nathan employs his trademark deadpan humor and quirks, as he navigates the challenges of implementing his plan. He uses his knowledge of marketing and customer psychology to brainstorm new ideas and make adjustments to the initial plan as needed.
Overall, "The Richards Tip" is an entertaining and insightful episode of Nathan For You that explores the power of tipping and customer incentivization. As always, Nathan's dedication and commitment to helping small business owners is on full display, and viewers will be both entertained and educated by his antics.
