Ep 3. VIP: Very Important Purchasers

Resale Royalty is a reality show that follows the family business of Sue, Diana, and Laura - owners of a high-end designer resale boutique named The Vault in St. Louis, Missouri. The show focuses on their daily struggles and triumphs in the luxury resale industry.

In Resale Royalty season 1 episode 3, titled "VIP: Very Important Purchasers," the family welcomes an exclusive group of clients into their boutique. These are the VIP clients who shop for top-of-the-line designer items and are ready to spend a pretty penny for them.

Sue, Diana, and Laura prepare for the big event by selecting the perfect pieces for their VIP clientele. They sift through their inventory, handpicking items from high-end designers such as Chanel, Louis Vuitton, and Gucci. Every item is thoroughly examined for authenticity and quality, ensuring that the VIPs receive only the best of the best.

As the clients arrive, Sue, Diana, and Laura are on the top of their game, showering them with attention, providing drinks and snacks, and showcasing their meticulously curated collection. They understand the importance of building a long-term relationship with their clients and treat them like royalty.

The episode also follows the business challenges that the trio faces as they try to manage their boutique amidst a pandemic. They realize that they have to be creative in their marketing strategies to attract customers as many people are not comfortable going to physical locations. So they come up with the idea of a virtual closet sale, where they video call their customers to showcase their collection and help them shop from the comfort of their homes.

Another issue they face is dealing with the ever-changing fashion trends. They have to be on top of their game, understanding the latest fashion trends and what their customers will want to buy. Sue, Diana, and Laura discuss which designers are currently in demand and which pieces to keep and which to sell.

The episode also dives into the personal lives of the three sisters. We learn about Sue's love for animal prints, Diana's passion for interior design, and Laura's desire to expand their business. We also see the sisters' bickering and friendly arguments but also their unconditional love for each other.

Resale Royalty season 1 episode 3, "VIP: Very Important Purchasers," is a fascinating glimpse into the world of luxury resale and the challenges that come with it. It shows how Sue, Diana, and Laura have built a successful business by understanding the needs of their customers and providing them with the best service possible. It's a perfect episode for fashion enthusiasts and anyone interested in the world of luxury goods.