Ep 5. A Million Little Fibers

In South Park season 10 episode 5 titled "A Million Little Fibers," the episode centers around a character named Towelie, who is a sentient towel created by the US government. Towelie becomes a celebrity after writing a best-selling autobiography, but gets caught up in a controversy when he claims to have partaken in a fictitious drug called "Tynacorp's Morphic X" in order to drive sales.

Throughout the episode, various characters, including Kyle, Butters, and Towelie's girlfriend Rebecca, become disillusioned by Towelie's lies and his reckless behavior. Meanwhile, Tynacorp, the corporation that supposedly created the drug, becomes the target of a series of protests and boycotts.

As the controversy surrounding Towelie grows, the characters struggle with whether or not to believe him and what the consequences of his lies will be. The episode also includes a subplot about Oprah Winfrey, who is promoting Towelie's book on her show but begins to doubt his story after interviewing him.

Overall, "A Million Little Fibers" is a satirical take on the culture of celebrity, the power of marketing and advertising, and the importance of honesty and integrity. The episode also highlights the absurdity of the publishing industry and how easily people can be swayed by sensational stories.