Watch The Rise and Fall of LuLaRoe

The Rise and Fall of LuLaRoe is a compelling documentary series available on Discovery+. The show follows the story of one of the fastest-growing multi-level marketing companies in history, LuLaRoe, and how it went on to become a billion-dollar business before crashing down in ruins. The show features interviews with some of the people who were instrumental in the company's growth and ultimate downfall.

The show begins by providing an overview of the company and its unique selling proposition. LuLaRoe started as a clothing company that sold soft leggings and comfortable clothes in colorful prints, but it quickly grew into a massive multi-level marketing scheme that promised its sales representatives the opportunity to work from home and make a substantial income. With the emergence of social media, LuLaRoe was able to rapidly grow its network of distributors, who were encouraged to purchase large amounts of inventory to sell on their own.

However, as the show progresses, cracks start to appear in the LuLaRoe empire. The documentary takes an in-depth look at the controversial business practices of LuLaRoe, including its policy of selling large amounts of inventory to new distributors, even if they couldn't sell the products. The tension between the company and its sales representatives increased when many of them were left with unsold inventory, leading to financial difficulties and frustration among the sales representatives.

The show also covers allegations of deceptive advertising practices, which led to several lawsuits against the company. The lawsuits claimed that LuLaRoe overstated the earnings potential of its distributors, failing to adequately disclose the rate of return or the costs associated with buying the inventory.

As the show progresses, it becomes clear that LuLaRoe's impressive growth rate was unsustainable and that the company's business model was flawed. The company's co-founders, DeAnne and Mark Stidham, refused to accept responsibility for the problems at the company, and tensions grew between them and the sales representatives. Eventually, the company's reputation was so tarnished that the market demand for LuLaRoe's products plummeted, making it difficult for sales representatives to move their inventory.

Overall, The Rise and Fall of LuLaRoe is a cautionary tale about the pitfalls of multi-level marketing schemes. The show highlights the dangers of relying on a business model that emphasizes recruitment rather than product sales, and the issues that arise when income disclosure and advertising practices are misleading. The show provides a fascinating insider's view of how a seemingly successful business can fall apart when it's built on unsustainable foundations. The series is expertly narrated by Jane Marie and Meg Conley, whose commentary and interviews with key players provide valuable insights into the LuLaRoe story.

The Rise and Fall of LuLaRoe is a series that is currently running and has 1 seasons (2 episodes). The series first aired on December 13, 2021.