Watch The Secrets of Branding

2015
1 Season

The Secrets of Branding is a documentary series that takes an in-depth look at the world of branding and marketing. Produced by BBC Select, the show explores the strategies and tactics used by some of the world's most successful companies to build their brands and connect with consumers.

Over the course of six episodes, The Secrets of Branding delves into various aspects of branding, starting with the fundamentals of what a brand is and why it matters. The series examines how brands are created and how they evolve over time, and it explores the role that branding plays in shaping the way we think, feel, and behave.

The first episode, titled "What is a Brand?" provides a comprehensive overview of branding and its purpose, emphasizing the importance of creating a distinct and memorable identity. The episode outlines the key elements of a brand - the name, the logo, the messaging and the visual style - and explores how they work together to create a cohesive and effective brand identity.

In subsequent episodes, The Secrets of Branding delves further into specific branding strategies, such as the use of storytelling and emotion to engage consumers. The show profiles several iconic brands and examines their marketing campaigns to illustrate how they effectively communicate their brand message and build loyalty among their customers.

One episode focuses on the role of social media in modern branding and marketing. The show explores how social media has changed the way brands interact with consumers, providing new opportunities for engagement and collaboration. It also discusses the challenges and risks associated with social media marketing, such as the potential for negative feedback and the need to maintain authenticity and transparency.

Throughout the series, The Secrets of Branding emphasizes the importance of authenticity and purpose in effective branding. The show explores how brands can use their values and mission to connect with consumers on a deeper level and build lasting relationships. The series also addresses the issue of ethical branding, examining the impact of corporate social responsibility and sustainability on brand reputation.

Along with profiling successful brands and marketing campaigns, The Secrets of Branding also features interviews with branding experts and thought leaders. The series provides insights from professionals in the industry, sharing their perspectives on the latest trends and innovations in branding and marketing.

Overall, The Secrets of Branding is a fascinating and informative look at the world of marketing and branding. The show provides valuable insights into the strategies and tactics used by some of the world's most successful companies, and it offers practical advice for businesses looking to build and promote their own brands. Whether you are a marketing professional, a business owner, or simply a consumer interested in the power of branding, this series is definitely worth a watch.

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Seasons

8. Fostering Brands

June 26, 2015

Champagne is not just a product, it's a way of life. Its identity has been carefully cultivated and protected by laws and patents ensuring only those in one small area can create it. Whereas the village of Cheddar lost their protection and now its namesake can be made all over the world. This show looks at all the ways that a business can defend their products from the interests of competitors.

7. Crisis

June 19, 2015

Pan Am was once a dominant airline brand, synonymous with luxury and glamour. But one tragic incident destroyed the company's image and ultimately led to its demise. This episode looks at the crises that brands inevitably face. Scandals, accidents, controversies that they either shrug off or never recover from. Some have even been known to spin a crisis to their advantage.

6. Expansion

June 12, 2015

Risk is something with which you need to be comfortable when developing a business. Staying stagnant is deadly, you need to grow and change to stay relevant. But too much change too rapidly can cause untold harm. This episode looks at brands such as Levi's, Johnnie Walker and Gucci that have offered different, often curiously off-beat products in order to impress global markets.

5. Going Global

June 5, 2015

Starbucks could have just remained a very successful coffee shop chain based in the Seattle area, but the owners of the business weren't satisfied with that. They wanted global recognition for their brand, even in countries with their own specific coffee culture. How did Starbucks and other brands, such as Volkswagen and Samsung, initiate and maintain their global dominance?

4. Marketing

May 29, 2015

You may have a great product but if consumers never hear about it then your business will fail. Marketing the items you manufacture is a vital part of commerce and can make or break a brand. This form of advertising can be so powerful that products define nations or seasons, like Coca-Cola and Christmas. But what are the secrets to marketing and how will it change in the digital age?

3. Innovation

May 22, 2015

IKEA has completely changed the way we consume furniture and other household items. They've made sleek design and desirability integral to their values and image. But how did they manage to become so ingrained in our commercial culture? This episode explores other iconic brands such as Apple, Burberry and Audi, who research, adapt, adopt and change as the market dictates to ensure success.

2. Persistence

May 15, 2015

How do iconic businesses such as Aston Martin and Gucci stay relevant and successful over decades, if not centuries. As more and more competitors crowd the marketplace, what do companies do to remain the dominant brand? Spinning your own history and exploiting the past while refreshing the business for younger generations are just some ways that a product can remain in people's minds.

1. Power of Brands

May 8, 2015

As one of the most recognizable and powerful companies on the planet, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are just two of the brand attributes that make this soft drink such a global leader. But how did the business manage to outmaneuver its competitors and grow to become such an iconic product, and how does it stay on top?

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