Ep 4. Big Ambitions, Even Bigger Debt

The Deed season 1 episode 4, titled "Big Ambitions, Even Bigger Debt," follows real estate mogul and host Sidney Torres as he helps a struggling couple in New Orleans get their business back on track.

The episode begins with Torres meeting with Alex and Sarah, owners of a bar and event space called Santos Bar in the St. Roch neighborhood. The couple reveals that they are in over $400,000 worth of debt due to a failed restaurant venture and are now struggling to keep their current business afloat.

Torres decides to invest in Santos Bar, but he's not just handing over a check. He has conditions for his investment and sets his sights on turning the business around in just 60 days. Torres brings in his team of experts, including a marketing strategist, a general contractor, and an interior designer, to help guide the couple toward success.

Throughout the episode, tensions rise as Torres clashes with Alex and Sarah over their lack of business experience and stubbornness to implement Torres’ suggestions. The couple struggles to let go of their vision for the business and instead follow Torres’ advice, causing friction among the team.

Meanwhile, the Santos Bar team races against the clock to make renovations, rebrand the business, and generate buzz in the neighborhood. They plan a grand reopening party and invite local influencers to help spread the word.

As the 60-day deadline approaches, Torres is left to decide whether or not to continue his investment in Santos Bar. In the end, he reveals whether or not the couple was able to successfully turn their business around and pay off their debt.

Overall, The Deed season 1 episode 4 highlights the challenges that come with turning around a struggling business and the importance of trusting experts and being open to change.