Ep 9. Be-Shure
- TVPG
- December 11, 2009
- 41 min
-
8.8 (171)
Betty faces a new challenge at Mode when fashion line Be-Shure hires her as their new spokesmodel. Despite her reservations about the company's values and marketing tactics, Betty is excited to represent a Latina designer and break into the modeling world. However, her excitement is short-lived when she discovers the damaging effects of Be-Shure's products on young girls' self-esteem and body image.
As tensions rise between Betty and Be-Shure's CEO, Wilhelmina comes up with a plan to use the controversy to her advantage and take down her rival magazine, Elle. Meanwhile, Hilda and Bobby struggle to keep their relationship a secret, and Amanda lands a job as Mode's new receptionist.
Throughout the episode, Betty is forced to confront her own insecurities and values in the face of pressure from external forces. She learns the importance of staying true to oneself and standing up for what is right, even in a cutthroat industry like fashion.
Overall, "Be-Shure" is a thought-provoking episode that tackles important issues surrounding body image and the impact of the fashion industry on young women. It also features strong character development for Betty and showcases the power of speaking out and making a difference.