Ep 4. The Ginger Snaps

In season 1 episode 4 of Very Cavallari, titled "The Ginger Snaps," we see Kristin and her staff getting ready for the grand opening of the Uncommon James store in Chicago. With just a few days left, there's still a lot of work to be done, and the team is feeling the pressure.

The episode kicks off with Kristin and her husband Jay Cutler discussing the opening of the store. Jay is concerned about the amount of money being invested in the business and asks Kristin if she's worried about it failing. Kristin admits that she's a little nervous, but she's confident in the products they're selling and feels that they have a strong customer base.

Back at the store, Kelly, Kristin's social media manager, is trying to come up with a unique way to promote the store's opening. She decides to create a "Ginger Snaps" campaign, where she'll post photos of people taking their first bite of ginger snaps and tag them with the hashtag #UncommonSnaps. She hopes it will go viral and attract more customers to the store.

Meanwhile, Kristin is trying to figure out what to wear to the opening. She wants to look stylish and professional, but she's also breastfeeding her newborn daughter and needs something functional. She enlists the help of her friend and stylist, Justin Anderson, to help her find the perfect outfit.

As the days go by, tensions rise among the staff as they try to get everything ready for the opening. Kristin is frustrated with the slow progress, and things come to a head when one of the workers, Shannon, accidentally breaks a glass shelf. Kristin is upset and tells Shannon that she needs to be more careful. Shannon takes it personally and becomes emotional, causing a bit of drama in the store.

On the day of the opening, Kristin is feeling nervous but excited. The store looks beautiful, and she's impressed with how everything has come together. She gives a brief speech to the crowd and cuts the ribbon, officially opening the store.

Overall, "The Ginger Snaps" is an entertaining episode that gives viewers a behind-the-scenes look at what it takes to open a successful retail store. It's interesting to see the different personalities and dynamics of the staff members and how they handle the pressure of the situation. Kristin's struggles with balancing motherhood and work are also relatable and add an emotional layer to the episode. And of course, the "Ginger Snaps" campaign is a fun and creative way to promote the store's opening.