All On the Line

Watch All On the Line

  • 2011
  • 3 Seasons
  • 7.8  (40)

In this Sundance Channel reality series, Joe Zee, creative director of Elle magazine, performs routine fashion interventions, intercepting onetime stars of the fashion industry whose brands and sales have fallen on hard times. Effectively a riches-to-rags-to-riches creative makeover show, additional feedback and design mentoring are provided by Keith Pollack, sidekick to Joe Zee, and former editorial director of elle.com. Each episode begins with Joe introducing to the viewers the designer he intends to help. Though episodes run a mere forty-some odd minutes, they span days/weeks of interaction between Joe and any given designer. Each collaboration is meant to culminate with the designer's work picked up by a major store, though this doesn't always occur, giving this reality show a unique touch of... reality. After Joe introduces the designer in question, he visits their studio/showroom. This is the designer's chance to showcase their strongest looks, discuss their vision and personal philosophy, and elaborate on what they are trying to convey with their designs. Whether the designer seeks to express a play-by-play social commentary via the runway or a fleshed out worldview, it must be apparent in the clothing. If it's not, Joe will surely let the designer know. Part of this show's appeal are Mr. Zee's facial expressions and witticisms, all which he unleashes unedited whenever observing a designer's creations. After an assessment, a course of action is decided upon, and Joe gives the designer an assignment. This may include covertly watching, and listening to, potential consumers try the designer's creation on, or having one's strongest looks critiqued by more established industry veterans (Rachel Roy has guest starred in this capacity). Once the designer's technique is refined, a buyers' appointment with a major chain store is often arranged. Whether the designer gets picked up or not comes down to their talent. Previous buyers have included Neiman Marcus and QVC. Several designers helped by Joe have actually gone on to revive their brands successfully.

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Seasons
Nicole Richie
8. Nicole Richie
October 29, 2012
Joe assists Nicole Richie with her collection for QVC.
Ina Soltani: If I Were a Vampire - That Would Be Perfect
7. Ina Soltani: If I Were a Vampire - That Would Be Perfect
October 22, 2012
Joe tries to help L.A.-based designer, Ina Soltani, transform her celebrity line into everyday wear. She must create a look for Ashley Madekwe's character on "Revenge."
Domino Dollhouse: I Almost Want to Cover My Eyes
6. Domino Dollhouse: I Almost Want to Cover My Eyes
October 15, 2012
Joe attempts to reverse the success of Domino Dollhouse, a fashion house for plus-size women, as they design a dress for Octavia Spencer and a collection for Lane Bryant.
Brooke Rod: If I Saw This in a Store I Would Set it On Fire
5. Brooke Rod: If I Saw This in a Store I Would Set it On Fire
October 8, 2012
Joe challenges designer Brooke Rodd to expand her line of California beachwear to a more bicoastal vibe.
Korto: You've Been a Loser Once, Are You Going To Be a Loser Twice?
4. Korto: You've Been a Loser Once, Are You Going To Be a Loser Twice?
October 1, 2012
Joe attempts to reverse the success of former "Project Runway" player Korto Momolu and helps tame her overdone designs and revamp her team. Momolu must also create a dress for Mary J. Blige and showcase a collection.
Electric Love Light: Team Rainbow Brite, You're My Care Bears!
3. Electric Love Light: Team Rainbow Brite, You're My Care Bears!
September 24, 2012
Joe attempts to reverse the success of designer Andrea Diodati and her business, yet the whimsical creations and a poor initial presentation pose problems.
Prajje: A Fine Line Between Sexy & Vulgar
2. Prajje: A Fine Line Between Sexy & Vulgar
September 17, 2012
Joe Zee helps struggling fashion designer Prajje Jean-Baptiste revive his empire by designing outfits for "Good Morning America" anchors Lara Spencer and Josh Elliott, and setting up an appointment with the fashion director for US Weekly. Later, a presentation is mounted for buyers at Bloomingdale's.
Unruly Heir: Playboys Partied Away Profits
1. Unruly Heir: Playboys Partied Away Profits
September 10, 2012
The third season opens with Joe's attempt to rescue menswear line Unruly Heir.
Description

In this Sundance Channel reality series, Joe Zee, creative director of Elle magazine, performs routine fashion interventions, intercepting onetime stars of the fashion industry whose brands and sales have fallen on hard times. Effectively a riches-to-rags-to-riches creative makeover show, additional feedback and design mentoring are provided by Keith Pollack, sidekick to Joe Zee, and former editorial director of elle.com.

Each episode begins with Joe introducing to the viewers the designer he intends to help. Though episodes run a mere forty-some odd minutes, they span days/weeks of interaction between Joe and any given designer. Each collaboration is meant to culminate with the designer's work picked up by a major store, though this doesn't always occur, giving this reality show a unique touch of... reality.

After Joe introduces the designer in question, he visits their studio/showroom. This is the designer's chance to showcase their strongest looks, discuss their vision and personal philosophy, and elaborate on what they are trying to convey with their designs. Whether the designer seeks to express a play-by-play social commentary via the runway or a fleshed out worldview, it must be apparent in the clothing. If it's not, Joe will surely let the designer know. Part of this show's appeal are Mr. Zee's facial expressions and witticisms, all which he unleashes unedited whenever observing a designer's creations.

After an assessment, a course of action is decided upon, and Joe gives the designer an assignment. This may include covertly watching, and listening to, potential consumers try the designer's creation on, or having one's strongest looks critiqued by more established industry veterans (Rachel Roy has guest starred in this capacity). Once the designer's technique is refined, a buyers' appointment with a major chain store is often arranged. Whether the designer gets picked up or not comes down to their talent. Previous buyers have included Neiman Marcus and QVC. Several designers helped by Joe have actually gone on to revive their brands successfully.All On the Line is a series that is currently running and has 3 seasons (23 episodes). The series first aired on March 29, 2011.

Where to Watch All On the Line

All On the Line is available for streaming on the Sundance Channel website, both individual episodes and full seasons. You can also watch All On the Line on demand at Apple TV.

  • Premiere Date
    March 29, 2011
  • IMDB Rating
    7.8  (40)