Watch All On the Line
- 3 Seasons
In this Sundance Channel reality series, Joe Zee, creative director of Elle magazine, performs routine fashion interventions, intercepting onetime stars of the fashion industry whose brands and sales have fallen on hard times. Effectively a riches-to-rags-to-riches creative makeover show, additional feedback and design mentoring are provided by Keith Pollack, sidekick to Joe Zee, and former editorial director of elle.com. Each episode begins with Joe introducing to the viewers the designer he intends to help. Though episodes run a mere forty-some odd minutes, they span days/weeks of interaction between Joe and any given designer. Each collaboration is meant to culminate with the designer's work picked up by a major store, though this doesn't always occur, giving this reality show a unique touch of... reality. After Joe introduces the designer in question, he visits their studio/showroom. This is the designer's chance to showcase their strongest looks, discuss their vision and personal philosophy, and elaborate on what they are trying to convey with their designs. Whether the designer seeks to express a play-by-play social commentary via the runway or a fleshed out worldview, it must be apparent in the clothing. If it's not, Joe will surely let the designer know. Part of this show's appeal are Mr. Zee's facial expressions and witticisms, all which he unleashes unedited whenever observing a designer's creations. After an assessment, a course of action is decided upon, and Joe gives the designer an assignment. This may include covertly watching, and listening to, potential consumers try the designer's creation on, or having one's strongest looks critiqued by more established industry veterans (Rachel Roy has guest starred in this capacity). Once the designer's technique is refined, a buyers' appointment with a major chain store is often arranged. Whether the designer gets picked up or not comes down to their talent. Previous buyers have included Neiman Marcus and QVC. Several designers helped by Joe have actually gone on to revive their brands successfully.