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In this Sundance Channel reality series, Joe Zee, creative director of Elle magazine, performs routine fashion interventions, intercepting onetime stars of the fashion industry whose brands and sales have fallen on hard times. Effectively a riches-to-rags-to-riches creative makeover show, additional feedback and design mentoring are provided by Keith Pollack, sidekick to Joe Zee, and former editorial director of elle.com.

Each episode begins with Joe introducing to the viewers the designer he intends to help. Though episodes run a mere forty-some odd minutes, they span days/weeks of interaction between Joe and any given designer. Each collaboration is meant to culminate with the designer's work picked up by a major store, though this doesn't always occur, giving this reality show a unique touch of... reality.

After Joe introduces the designer in question, he visits their studio/showroom. This is the designer's chance to showcase their strongest looks, discuss their vision and personal philosophy, and elaborate on what they are trying to convey with their designs. Whether the designer seeks to express a play-by-play social commentary via the runway or a fleshed out worldview, it must be apparent in the clothing. If it's not, Joe will surely let the designer know. Part of this show's appeal are Mr. Zee's facial expressions and witticisms, all which he unleashes unedited whenever observing a designer's creations.

After an assessment, a course of action is decided upon, and Joe gives the designer an assignment. This may include covertly watching, and listening to, potential consumers try the designer's creation on, or having one's strongest looks critiqued by more established industry veterans (Rachel Roy has guest starred in this capacity). Once the designer's technique is refined, a buyers' appointment with a major chain store is often arranged. Whether the designer gets picked up or not comes down to their talent. Previous buyers have included Neiman Marcus and QVC. Several designers helped by Joe have actually gone on to revive their brands successfully.

Tuesday 10:00 PM et/pt on Sundance Channel
3 Seasons, 23 Episodes
March 29, 2011
Reality
7.5/10
Cast: Joe Zee
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All On the Line Full Episode Guide

  • Joe assists Nicole Richie with her collection for QVC.

  • Joe tries to help L.A.-based designer, Ina Soltani, transform her celebrity line into everyday wear. She must create a look for Ashley Madekwe's character on "Revenge."

  • Joe attempts to reverse the success of Domino Dollhouse, a fashion house for plus-size women, as they design a dress for Octavia Spencer and a collection for Lane Bryant.

  • Joe challenges designer Brooke Rodd to expand her line of California beachwear to a more bicoastal vibe.

  • Joe attempts to reverse the success of former "Project Runway" player Korto Momolu and helps tame her overdone designs and revamp her team. Momolu must also create a dress for Mary J. Blige and showcase a collection.

  • Joe attempts to reverse the success of designer Andrea Diodati and her business, yet the whimsical creations and a poor initial presentation pose problems.

  • Joe Zee helps struggling fashion designer Prajje Jean-Baptiste revive his empire by designing outfits for "Good Morning America" anchors Lara Spencer and Josh Elliott, and setting up an appointment with the fashion director for US Weekly. Later, a presentation is mounted for buyers at Bloomingdale's.

  • The third season opens with Joe's attempt to rescue menswear line Unruly Heir.

  • Joe Zee helps Nicole Miller repackage and refocus her line in anticipation for New York Fashion Week.

  • Joe Zee helps designer Cesar Galindo, who is trying to rebound from the death of his partner.

  • Conservatism meets modernism when Joe Zee mentors struggling fashion designer, Aysha Saeed. Will advice from Catherine Malandrino help Aysha to a fresh start, or will a tension filled buyer's meeting with Bloomingdale's signal the end?

  • Joe Zee transforms Kathy and Erik Wilson's old fashioned style into modern fashion.

  • Joe Zee assists designer Qristyl Frazier re-invent her line of plus-size clothing.

  • Fashion is a rollercoaster for Angelo Lambrou. Known for chic wedding designs, his flat ready-to-wear looks have brought him to the brink of failure. Enter Joe Zee and a chance to design for Badgley Mischka and Edit.

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