Tavis Smiley Season 7 Episode 42 Tom Burrell

Tom Burrell, an advertising legend, is the guest on season 7 episode 42 of Tavis Smiley. Burrell founded his own advertising agency in Chicago, Burrell Communications Group, with the aim of changing the way that African Americans are represented in media. His work has made a significant impact on advertising by promoting diversity and representation in the industry.

In this episode, Tavis and Burrell discuss his journey to founding Burrell Communications Group, the challenges he faced in the industry, and his groundbreaking campaigns. Burrell talks about his experiences working with major brands like Coca-Cola and McDonald's and his belief that advertising must reflect the diverse audiences it serves.

Burrell shares his insight into cultural biases in advertising and how it affects the perceptions of African Americans. He also highlights the role of advertising in perpetuating harmful stereotypes and how his agency aimed to change the narrative by providing positive portrayals of African Americans in media.

The episode delves into the power of advertising in shaping cultures and values, and how it can act as a tool for social change. Burrell reflects on the success of his campaigns, including the famous "Black is Beautiful" campaign, which challenged conventional beauty standards and embraced African American culture.

Throughout this episode, Burrell shares his insights into the inner workings of the advertising industry, including the importance of hiring diverse talent, the impact of technology on advertising, and the future of the industry.

Overall, Tavis Smiley season 7 episode 42 provides an invaluable perspective on the history and impact of advertising from one its most influential pioneers. Tom Burrell's contributions to the industry and his advocacy for diversity and representation offer important lessons for the present and the future of advertising.