The Cupcake Girls

Watch The Cupcake Girls

  • 2010
  • 2 Seasons
  • 5.7  (45)

The Cupcake Girls is a reality television series that aired on WE tv from 2010 to 2011. The show followed two best friends, Heather White and Lori Joyce, as they established a cupcake business in Vancouver. The Cupcake Girls was also co-founded and co-owned by Mario Vaira, who also made several appearances on the show.

The concept of the show followed the journey of two women who were determined to make their dream of starting a successful business a reality. Heather and Lori had no prior business experience, but they were eager to learn and committed to making their cupcake business thrive. They faced several challenges along the way, including managing employees, dealing with unexpected setbacks, and maintaining the quality of their products.

Throughout the show, viewers got a behind-the-scenes look at the day-to-day operations of The Cupcake Girls. Heather and Lori were shown working long hours in the kitchen, experimenting with different types of cupcakes, and attending events to promote their business. The show also featured interviews with the co-founders and their employees, giving viewers an insight into the personalities and motivations of the people involved.

Despite the many challenges they faced, Heather and Lori remained determined and focused on the success of their business. They were shown constantly brainstorming new ideas, expanding their menu, and seeking out new opportunities for growth. The show portrayed the hard work and dedication that is necessary for starting and running a small business.

Aside from the business side of things, The Cupcake Girls also highlights the friendship between Heather and Lori. The two women were always there to support each other through the highs and lows of entrepreneurship. The show also explored their personal lives, including their relationships and families.

Overall, The Cupcake Girls was a fun and uplifting show that showcased the ups and downs of starting a small business. Heather and Lori's infectious personalities and dedication to their cupcakes made for an enjoyable viewing experience. The show also offered valuable insights into the challenges of entrepreneurship and the importance of perseverance in achieving one's goals.

The Cupcake Girls is a series that is currently running and has 2 seasons (27 episodes). The series first aired on August 14, 2010.

The Cupcake Girls
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One Baby at a Time
14. One Baby at a Time
August 20, 2011
The ladies find a perfect location for their Toronto store.
If the Shoe Doesn't Fit
13. If the Shoe Doesn't Fit
August 20, 2011
Just as a franchisee decides to sell his store, Lori wants Heather to take it easy the last month of her pregnancy.
Uptown and Old Country
12. Uptown and Old Country
August 13, 2011
The Victoria location's franchisees say they will back out due to the wait.
Location Location Location
11. Location Location Location
August 13, 2011
With so much going on, Lori and Heather have to close a store.
Here Today Gone Tomorrow
10. Here Today Gone Tomorrow
August 6, 2011
To increase their income, the girls plan a private princess party and a pop-up shop at Holt Renfrew.
Don't Dish Out What You Can't Take
9. Don't Dish Out What You Can't Take
August 6, 2011
Lori and Brian start a prank war; the staff uniforms are in need of an update.
Consistency is Key
8. Consistency is Key
July 30, 2011
Heather and Lori's trial run with a central baking location is hopeful.
Too Many Cooks
7. Too Many Cooks
July 30, 2011
Lori and Heather add new flavors to the menu.
Bringing Home the Bacon
6. Bringing Home the Bacon
July 5, 2011
Heather and Lori attempt to attract a male population with a new line of man-cupcakes.
Go Big or Go Home
5. Go Big or Go Home
July 5, 2011
The Cupcakes empire is growing. As Lori struggles with leaving Max for the first time, she and Heather head to Toronto to meet with a real estate agent to find locations for the first of their out- of-province Cupcakes stores! Meanwhile, back in Vancouver Kathie is sick which means Brian is left in charge!
Thinking Outside The Box
4. Thinking Outside The Box
June 28, 2011
The girls hire over exuberant designer, Jade to update their packaging.
The Sweet Sound of Success
3. The Sweet Sound of Success
June 28, 2011
Lori and Heather meet with marketing experts in efforts to keep control of the cupcake market.
Mum's The Word
2. Mum's The Word
June 21, 2011
The Best of Vancouver list is out and Cupcakes isn't on it. Heather and Lori know their product is top notch, but antics in the bakery suggest "customer experience" might be the problem. This is an issue they need to take seriously and face it head on. Meanwhile, Brian plans a surprise that almost lands him in the doghouse with his daughter.
More Than You Can Chew
1. More Than You Can Chew
June 21, 2011
A franchisee contacts Lori for help, while Heather copes with a health scare.
Where to Watch The Cupcake Girls
The Cupcake Girls is available for streaming on the WE tv website, both individual episodes and full seasons. You can also watch The Cupcake Girls on demand at Amazon.
  • Premiere Date
    August 14, 2010
  • IMDB Rating
    5.7  (45)