WE tv encompasses its demographic in the name, WE standing for Women's Entertainment. With the tagline of "Life as WE know it", the channel sets out to rejoice in the lives of modern women. WE tv celebrates independently bold women across many facets of life. WE tv showcases women taking life into their own hands. This channel provides shows about relatable women, including both celebrities and everyday women that are entertaining as well. WE tv shows are mostly targeted toward women, with some more recent programming looking to attract men as well.
Owned by AMC Networks, Inc., WE tv has undergone several conceptual changes since its inception. Originally marketed as a romantic comedy and drama movie channel, WE tv now emphasizes series over movies. This channel provides a variety of programming, mostly concentrated in the genre of unscripted original shows or reality television. Featured reality shows include: Marriage Boot Camp: Reality Stars, David Tutera's CELEBrations, Match Made in Heaven, Kendra on Top, and L.A. Hair. WE tv has also acquired several scripted series including: Judge Hatchett, Will & Grace, Law & Order, and CSI Miami. WE tv is now working to provide more show options in the way of scripted original series as well.