Amsale Girls

Watch Amsale Girls

  • 2011
  • 1 Season
  • 6.2  (26)

Amsale Girls was a reality show that aired on WE tv in 2011. The series follows the lives of the women who work at Amsale, a high-end bridal fashion company in New York City. The show gives viewers an inside look at the day-to-day operations of the company, including the design process, client meetings, and fashion shows.

The show's main focus is on the Amsale team, which is led by founder and creative director Amsale Aberra. Aberra is an Ethiopian-born designer who started her career in bridal fashion in the 1980s. She is known for her elegant, minimalist designs, which are beloved by celebrities and high-profile clients.

The other members of the Amsale team include Aberra's husband, Neil Brown, who serves as the company's CEO, and her design team, which includes head designer Kenneth Pool and creative director Christos Costarellos. The show also features various other employees of the company, including seamstresses, sales associates, and other behind-the-scenes staff.

Throughout the series, the Amsale team is shown working on various bridal collections, from sketching designs to fittings and runway shows. The show also profiles the company's clients, many of whom are high-profile women in the entertainment and business worlds. Viewers get a behind-the-scenes look at the client consultations, fittings, and final wedding day preparations.

One of the most compelling aspects of the show is the tension that arises between the Amsale team members as they work to create the perfect bridal gowns for their clients. There are disagreements over fabric choices, design details, and the overall direction of the collections. Viewers also see the stress that can arise when a dress doesn't fit a client perfectly, or when unexpected issues arise in the final days leading up to a wedding.

Another highlight of the show is the fashion shows put on by Amsale. Viewers get an up-close look at the runway shows, which are often filled with breathtaking dresses and stunning models. The show also profiles the models who work with Amsale, as well as other fashion industry insiders.

Overall, Amsale Girls is a fascinating look at the world of high-end bridal fashion. The show provides a behind-the-scenes glimpse into the lives of the Amsale team, as well as the glamorous world of weddings and fashion. Fans of bridal fashion or reality television will enjoy this series, which offers drama, humor, and stunning designs.

Amsale Girls is a series that is currently running and has 1 seasons (6 episodes). The series first aired on June 12, 2011.

Amsale Girls
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A Custom Creation
6. A Custom Creation
July 17, 2011
Emily promises a custom dress. Lauren contemplates returning to Texas.
Debbye Under Pressure
5. Debbye Under Pressure
July 10, 2011
Things get tense at the salon when a misunderstanding between Emily and Debbye escalates and Debbye considers quitting. And with help from a bride, Emily runs in the New York City Marathon.
Runway Drama
4. Runway Drama
July 3, 2011
Kori works for Amsale as she prepares for her upcoming fashion show.
Performance review
3. Performance review
June 26, 2011
Lauren anticipates her first performance review; Linda is stressed about meeting her sales quota.
Kori Steps Up
2. Kori Steps Up
June 19, 2011
Kori shadows the consultants and then is put to the test.
Emily's Sales Slump
1. Emily's Sales Slump
June 12, 2011
Debbye announces a competition to increase sales, but Emily struggles to make a sale since her return from her honeymoon. Meanwhile, Lauren is homesick.
Where to Watch Amsale Girls
Amsale Girls is available for streaming on the WE tv website, both individual episodes and full seasons. You can also watch Amsale Girls on demand at and Plex.
  • Premiere Date
    June 12, 2011
  • IMDB Rating
    6.2  (26)