The Food That Built America Season 3 Episode 7 The Beef Is On

"The Food That Built America" season 3 episode 7 titled "The Beef Is On" takes viewers on a journey through the history of the iconic fast-food chain McDonald's and the burger wars that ensued in the 1980s. The episode reveals the strategic moves made by McDonald's and its competitors to stay ahead in the game and how these moves have influenced the fast-food industry as we know it today.

The episode begins with a look back at the early days of McDonald's, when the company's founder, Ray Kroc, was still trying to figure out how to franchise his fast-food concept. The show delves into the intense competition between McDonald's and its archrival, Burger King, that erupted in the 1980s, as both companies scrambled to gain market share and dominate the fast-food landscape.

Viewers are taken behind the scenes to see the intense rivalry between the two companies play out, with both brands unleashing marketing strategies aimed at one-upping the other. The episode features interviews with industry experts, historians, and insiders who provide valuable insights into the strategies put forth by McDonald's and its rivals to capture the hearts and stomachs of fast-food lovers.

One key factor that gave McDonald's an edge over its competitors was its ability to innovate. The episode showcases how McDonald's was able to do this through the development of new products such as the Chicken McNugget, the Quarter Pounder, and the McRib sandwich. These items not only appealed to customers but also helped McDonald's gain an edge over its competitor as it positioned itself as the "innovator" in the fast-food space.

The episode also highlights how Burger King attempted to compete through its advertising campaigns, which aimed to position the company as the "King" of burgers. Through its iconic slogan "Have it your way," Burger King appealed to customers who were looking for a more personalized fast-food experience than what was being offered by McDonald's.

Ultimately, the episode shows how McDonald's ultimately prevailed over its competitors, solidifying its position as the fast-food giant that it is today. "The Food That Built America" Season 3 episode 7 "The Beef Is On" is a fascinating look at the burger wars of the 1980s and the strategies employed by the fast-food industry's biggest names to stay on top.