Ep 21. Fish Story

WKRP in Cincinnati season 1 episode 21, Fish Story, revolves around the radio station employees finding a creative way to promote a local car dealership. The episode begins with Andy Travis, the station manager, coming up with a new idea to boost the station's ratings and advertising revenue. He suggests that the station partner with a local car dealership, Turton Chevrolet, to give away a car to a lucky listener. However, the clients at the dealership are skeptical about the promotion and want something more unique that will set them apart from the competition.

To convince the clients that their promotion will be successful, Andy asks his staff for suggestions. Herb Tarlek, the station's sales manager, comes up with the idea of having a fish catch contest to give away the car. The idea is to place a fish tank in the dealership with a rare fish worth a lot of money, and the first person to catch the fish would win the car. The station staff agrees that the idea is unique and could potentially draw a large crowd to the dealership.

The next step is to find a rare fish that will pique the public's interest. Bailey Quarters, the station's receptionist, suggests a group of fish that are rare and expensive. The fish are known as the "Pantagonian Toothfish," also known as "Chilean Sea Bass." They are known for their unique texture and are a delicacy in many high-end restaurants. However, the problem is that the fish are not easily found and are expensive.

After some research, Andy finds a supplier who can provide the fish, but it will cost a lot of money. The group debates whether it is worth the investment, and in the end, they decide to move forward with the idea. The staff works together to create a marketing campaign, including creating promotional materials for the event and advertising it on the radio.

As the day of the promotion arrives, the team starts to feel the pressure of making the event successful. The dealership's clients are skeptical, and the staff worries that no one will show up. However, to their surprise, a large crowd gathers around the fish tank waiting for the catch contest to begin.

The contest starts, and chaos ensues as people try to catch the fish. The contestants struggle to get the right grip on the slippery fish, and excitement hits a fever pitch when a child catches the fish. The winner is announced, and it turns out that the car dealership's clients were right, and the group has to deliver the car to an unexpected winner.

Overall, WKRP in Cincinnati season 1 episode 21, Fish Story, is an entertaining episode that showcases the creative process that goes into advertising and marketing. It highlights the importance of taking risks and trying new things to get ahead in the industry. The episode also gives a glimpse into the complexities of working in a team and shows that success often comes from collaboration and working as a group towards a common goal.