Ep 2. Maarse Florist

Marcus Lemonis, successful entrepreneur and investor, is back to help struggling businesses in season 1 episode 2 of The Profit titled "Maarse Florist." In this episode, Marcus takes on the challenge of saving a family-owned florist business in Los Angeles, California.

Maarse Florist has been a recognizable name in the business for over 50 years. With their prime location on the famous Wilshire Boulevard, the business had gained a reputation as a high-end florist specializing in large events and weddings. However, as times changed, the business was struggling to keep up with the competition. The owner, Ned, was faced with declining revenues and increasing costs, leaving him in a difficult position.

As Marcus steps into the business, he quickly realizes that there is a lot of work that needs to be done. Ned and his team are resistant to change, and he is met with skepticism when he suggests new ideas. However, Marcus is not one to give up easily and is determined to help this business succeed.

One of the first issues that Marcus identifies is the lack of a proper inventory system. He finds that there are thousands of dollars in dead inventory, which is contributing to the business's financial struggles. He also notes that there is a significant amount of wasted space in the store, which is not being used to its full potential.

To tackle these problems, Marcus suggests a complete revamp of the store's layout. He works with a team to remove the excess inventory and reorganize the space to create a more modern, inviting atmosphere. In addition, he recommends implementing a new inventory management system to track the store's stock, which will help reduce waste and increase efficiency.

Another issue that Marcus identifies is the lack of innovation in the business. While Maarse Florist has a reputation for providing high-end floral arrangements, they have been slow to adapt to new trends in the industry. Marcus suggests that they should expand their services to include online ordering and delivery, which will help them reach a wider audience.

To achieve this goal, Marcus sets up a meeting with a tech-savvy consultant who can help the team develop a user-friendly website and mobile app. He also encourages them to experiment with new products, like succulent arrangements and unique vases, which will help them stand out in an increasingly crowded market.

Throughout the episode, Marcus faces several challenges as he works to turn the business around. He encounters resistance from Ned and his team, who are resistant to change and initially skeptical of Marcus's ideas. However, by patiently working with them and building their trust, Marcus is able to persuade them to try new approaches.

By the end of the episode, the store has been transformed. The new layout provides a more welcoming environment for customers, and the inventory management system has helped reduce waste. The addition of online ordering and delivery has helped increase sales, and the new product offerings have generated interest from customers.

Overall, The Profit season 1 episode 2 is a fascinating look at a struggling business and the efforts that it takes to turn it around. Marcus Lemonis shows his skill as a successful entrepreneur and investor as he works through the challenges that Maarse Florist faces. Through his creativity and persistence, he helps the business to innovate and adapt to a changing market, setting them on a path towards success.