Ep 1. Athans Motors

In season 2 episode 1 of The Profit, entrepreneur and financial expert Marcus Lemonis travels to Wichita, Kansas to meet with the owner of Athans Motors, an independent car dealership struggling to stay afloat.

Upon arrival, Marcus immediately notices several issues with the business, including outdated inventory, poor customer service, and a lack of online presence. He also learns that the owner, Dimitri Athans, has been in the business for over 15 years but has never turned a profit.

Marcus quickly gets to work, implementing new systems and processes to streamline the business and make it more profitable. He starts by revamping the dealership's website and social media channels, helping to drive more traffic and leads.

Next, Marcus focuses on the culture at Athans Motors, which he determines is one of the biggest roadblocks to success. He meets with the staff and creates a system of accountability, ensuring that everyone is on the same page and working towards the same goals.

Finally, Marcus turns his attention to the inventory itself. He helps Dimitri source new, in-demand vehicles and teaches him how to negotiate better deals with wholesalers. By doing so, Marcus hopes to help Athans Motors turn a profit for the first time in its history.

Throughout the episode, Marcus works closely with Dimitri and his team, providing guidance and support every step of the way. Together, they implement sweeping changes that could help Athans Motors become a top-performing dealership in Wichita.

Overall, season 2 episode 1 of The Profit is an inspiring and enlightening look at entrepreneurship and small business ownership. Marcus Lemonis is a masterful teacher and mentor, showing viewers how to identify and overcome common business challenges to achieve success.