Ep 16. ASL Sign Sales and Service

In season 2 episode 16 of The Profit, titled "ASL Sign Sales and Service," Marcus Lemonis travels to Riviera Beach, Florida to help a business that's dedicated to serving the deaf community. ASL Sign Sales and Service is a company that provides sign language interpreting services for various businesses, events, and government agencies in the area. The company also offers sign language classes to those who want to learn how to communicate with the deaf.

Upon arrival, Marcus meets the owner, Dana, who is passionate about her business but struggling to keep it afloat. She explains that her primary challenge is the lack of a steady stream of clients, which has resulted in limited revenue. Marcus immediately notices that the business is not being run efficiently and that the current sales strategy is not working. He joins Dana for a meeting with a potential client, a medical facility, and quickly realizes that ASL Sign Sales and Service is not meeting the needs of their prospective clients. Marcus suggests that the company needs to be more proactive in searching for clients and adapting to their individual needs.

Throughout the episode, Marcus works with Dana to revamp her business strategy and improve operations. He helps her identify the most profitable and valuable services to offer clients, while also cutting costs in areas that are not producing results. Marcus also helps Dana to rebrand her business and develop a new marketing strategy that targets potential clients in the area. He emphasizes how important it is for the company to be more visible and accessible in the community to attract new clients.

Towards the end of the episode, Marcus helps Dana to implement new technology that streamlines the sign language interpretation process. He also assists her with expanding the business's reach by establishing relationships with clients outside of the local area. Throughout the episode, it's evident that Marcus not only helps to improve the business's revenue but also strengthens and empowers the owner to make the necessary changes. The episode ends with a positive outcome, as the business appears to be in a much better position thanks to Marcus's guidance.

Overall, this episode of The Profit showcases Marcus's ability to help small businesses succeed. As always, he brings his expertise in business operations, branding, and marketing to the table, providing valuable feedback and support to the founder. The episode also highlights the importance of communication and accessibility, especially in a business that caters to the deaf community. By working together, Marcus and Dana were able to improve the quality and efficiency of the company's services, attract new clients, and ultimately, increase revenue.