Ep 1. SJC Drums
- TV-14
- May 12, 2015
- 42 min
-
(21)
In season 3 episode 1 of The Profit, Marcus Lemonis visits SJC Drums, a drum manufacturing company based in Massachusetts. SJC Drums was founded in 2000 by three brothers, Mike, Scott, and John Ciprari, who wanted to create high-quality drums that were affordable for musicians. The company had grown quickly, but had hit a rough patch and was struggling financially.
Lemonis meets with the brothers and learns that they have been having trouble with their manufacturing partner in China, who had been producing their drums. The company had also expanded too quickly and had taken on too much debt. Lemonis realizes that the brothers need to restructure their business and find a way to produce drums in-house.
During his visit, Lemonis observes the manufacturing process and identifies several issues. He suggests that the brothers bring their manufacturing back to the United States and create a more efficient production line. He also identifies some issues with the company's branding and marketing strategy, and recommends that they rebrand themselves and create a more targeted marketing plan.
Throughout the episode, Lemonis works with the brothers to develop a new manufacturing plan and restructure the company's debt. He also brings in a branding expert to help them create a new logo and marketing strategy. The brothers initially resist some of Lemonis's suggestions, but eventually come around and begin to implement the changes.
As the episode comes to a close, Lemonis revisits SJC Drums and sees the progress that the brothers have made. He is impressed with their new production line and the improvements they have made to their branding and marketing. He decides to invest in the company and help them take their business to the next level.
Overall, the season 3 premiere of The Profit is a compelling look at a struggling business and the steps that need to be taken to turn it around. Marcus Lemonis offers his expertise and support to the brothers at SJC Drums, and helps them to create a more successful and sustainable business.
