Ep 26. Bromley Sun Lodge

The episode titled Bromley Sun Lodge is the 26th episode of season 1 of the popular reality show, Hotel Impossible. The show is all about hotel expert, Anthony Melchiorri, who travels across the country to help struggling hotels get back on track. In this episode, Anthony visits Bromley Sun Lodge, which is a ski resort in Vermont. The lodge is owned and operated by the Jackson family, who has been running it for over 50 years.

Upon his arrival, Anthony finds that the lodge is in a state of disrepair. The building is old, and the decor is outdated and worn. Furthermore, there are numerous safety hazards, such as ice forming on the walkways, and the hot tub is dangerously close to the electrical box. In addition, the staff is unenthusiastic and lacks proper training. This disconnect between the staff and the management has made it very difficult for the lodge to attract and retain customers.

Anthony starts off by inspecting the rooms and finds that they are all different and lack consistency. This makes it hard to market the hotel as customers cannot be sure of what they would get even if they booked the same room type. He then meets with the manager, Steve, to discuss the issues. Anthony advises Steve to streamline the rooms, so they are uniform in both design and pricing. This will make it easier for customers to choose a room that meets their needs, and it will also help with the marketing.

Next, Anthony focuses on improving the lodge's public spaces. He decides to update the lodge's decor with new furniture pieces, lighting fixtures, and artwork. This will give the lodge a modern look and feel and create a more welcoming atmosphere for guests. Anthony also suggests adding a games room with foosball, ping pong, and other games that are popular with families. This will give parents an opportunity to relax while their children are entertained.

The restaurant is also a point of concern for Anthony. He tastes the food and finds it disappointing. He suggests that the kitchen needs to be more organized so that the food can be prepared efficiently and quickly. Anthony also recommends that the menu be simplified to make cooking easier and to improve the consistency of the food. He also suggests that the restaurant invest in new equipment and training for the staff.

While the Bromley Sun Lodge may have its issues, Anthony believes that it has potential. He decides to work with the owners and staff to create a new brand for the hotel. He recommends that they focus on marketing to families, as the lodge is ideally situated for outdoor activities. Anthony believes that by catering to families, the lodge will be able to stand out in a competitive market.

Throughout the episode, Anthony works tirelessly to help the Bromley Sun Lodge get back on track. He trains the staff, updates the rooms, decor, and restaurant, sets up a games room, and creates a new marketing strategy. Despite some challenges, such as an unexpected blizzard and a difficult staff member, Anthony manages to help the Bromley Sun Lodge turn a corner. The episode ends with the Jackson family thanking Anthony for his help and expressing their gratitude for the knowledge he has shared with them.

Overall, the Bromley Sun Lodge episode of Hotel Impossible is a great example of how a skilled consultant can provide expert guidance and support to struggling businesses. The episode is informative and engaging, and viewers can learn a lot from Anthony's tips on improving hotel operations. This episode reaffirms the importance of safety, customer service, and marketing to the success of any business.