Ep 5. Glacier Bear Lodge

Hotel Impossible is a reality TV show that focuses on revamping struggling hotels across America. The episode "Glacier Bear Lodge" takes us to Yakutat, Alaska, a remote corner of the country where the Glacier Bear Lodge is located. Owned by Mike and Angie, the lodge is a favorite among fishing enthusiasts but has been struggling to attract new guests.

The episode follows hotel expert Anthony Melchiorri, who arrives at Glacier Bear Lodge to identify the issues and come up with solutions to improve the property. He starts by meeting Mike and Angie, who have been running the lodge for over 20 years. They confess that despite their best efforts, they have been unable to make a profit in the past few years.

Anthony then tours the property and quickly identifies some of the main issues plaguing the lodge. The first is that the lodge lacks curb appeal and does not look attractive from the outside. He notes that this could be the reason why passersby are not stopping by to check out the lodge.

Another issue he notices is that the furnishings and decor inside the lodge are outdated and do not match the beautiful surroundings. He suggests that Mike and Angie invest in new furniture that is more in line with the rugged beauty of Alaska and the outdoors.

Anthony also identifies the lodge's online presence as a problem area. He checks out their website and social media pages and notices that they are poorly maintained, with outdated information and very few photos. He advises the owners that having a strong online presence is crucial in today's digital age.

After identifying the problems, Anthony starts to work on fixing them. He brings in his team and together, they start to revamp the whole property. They begin by improving the exterior of the property by planting new flowers, painting the deck, and adding new signage. These changes improve the look of the lodge and make it more inviting to potential guests.

With the exterior taken care of, Anthony shifts his focus to the interior of the lodge. He brings in a new design team that helps him overhaul the decor of the rooms. They replace the old furniture and curtains with new, modern pieces that are better suited for the environment. They also add some Alaskan-inspired elements, such as throw pillows with bear prints and pictures of local wildlife.

Anthony's team also worked on improving the lodge's online presence. They updated the website with new information, added more pictures, and made it easier for guests to book a stay. They also set up social media pages that showcased the lodge's beautiful location and outdoor activities.

Throughout the episode, we see the owners' reaction to the changes being made. They're excited to see their property getting a much-needed facelift and are grateful for Anthony's expertise. Mike and Angie's eagerness to learn and implement the changes suggests that they are willing to do their part to make the property a success.

The episode ends with a final reveal of the newly revamped Glacier Bear Lodge. The property looks completely different from how it did when Anthony first arrived. The exterior is now inviting and the interior is stylish and modern. The lodge's online presence has also vastly improved, making it easier for potential guests to find and book a stay.

"Glacier Bear Lodge" is a great episode for anyone who enjoys seeing transformations and how a hotel expert can turn a struggling property into a successful one. It's also a fantastic showcase of the unique beauty of Alaska and the outdoor activities one can enjoy while staying at a lodge like Glacier Bear.