The Food That Built America Season 2 Episode 6 Chip Dynasties

The Food That Built America season 2 episode 6, titled "Chip Dynasties," explores the history of the iconic American snack: the potato chip. The episode dives into the intense competition between major chip companies such as Frito-Lay and Pringles, and how a small family business, Utz, was able to compete and ultimately succeed in the industry.

Viewers will learn about the origins of the potato chip, which dates back to the infamous chef George Crum in the 1850s, who created the snack in response to a picky customer's request for thinner and crispier french fries. The episode chronicles the evolution of potato chips, from their early creation and popularity in New York City, to the rise of major chip companies in the mid-20th century.

The episode features interviews with experts in the chip industry, as well as family members and descendants of key figures in the chip business. Viewers will get an inside look at how the chip industry grew and adapted to changing consumer preferences and technological innovations, such as the creation of the continuous potato chip fryer.

One of the main focuses of the episode is the rise of the Utz family business, which began as a small potato chip shop in Hanover, Pennsylvania in the 1920s. The family business faced numerous challenges over the years, including competition from larger chip companies, but persevered and eventually grew to become one of the top chip manufacturers in the country.

Throughout the episode, viewers will also learn about the marketing tactics and branding strategies used by different chip companies to stand out in a crowded market. From catchy jingles to celebrity endorsements, the show highlights how these tactics helped companies like Frito-Lay and Pringles gain a strong foothold in the industry.

Overall, "Chip Dynasties" provides a fascinating look at the history and evolution of one of America's most beloved snacks. With its engaging storytelling and insights from industry experts and insiders, the episode is sure to be a hit with foodies and history buffs alike.