The Food That Built America Season 2 Episode 5 Cola Wars

In season 2 episode 5 of The Food That Built America, viewers are taken on a journey through the infamous "Cola Wars" of the 1970s and 80s. The episode explores the intense rivalry between two major soda companies, Coca-Cola and Pepsi, and how their battle for market dominance forever changed the beverage industry.

The episode begins by delving into the history of Coca-Cola, the first soft drink to become a global phenomenon. Through interviews with industry experts and historians, viewers learn about the company's humble beginnings in Atlanta, Georgia, and how its secret formula and innovative marketing techniques helped it become one of the most successful brands in the world.

Next, the episode shifts its focus to Pepsi, Coca-Cola's main competitor in the soda industry. Viewers learn about Pepsi's origins as a simple fountain drink sold at a North Carolina pharmacy and how the company's ambitious CEO, Donald Kendall, sought to challenge Coca-Cola's dominance in the market.

Throughout the episode, viewers are introduced to key figures in both companies, including Coca-Cola's CEO Roberto Goizueta and Pepsi's advertising guru, Roger Enrico. Through their interviews and archival footage, viewers gain a better understanding of the mindset and strategies that drove the "Cola Wars."

One of the most intriguing aspects of the episode is its exploration of the many marketing campaigns and product innovations that both companies employed during the Cola Wars. From Pepsi's famous "Pepsi Challenge" taste test to Coca-Cola's disastrous launch of New Coke, viewers learn how each company tried to one-up the other and win over consumers.

The episode also explores the impact that the Cola Wars had on the wider beverage industry. Viewers learn about the rise of diet sodas and how they challenged traditional sweetened beverages. Additionally, the episode discusses the increase in brand loyalty that occurred during the Cola Wars, as consumers became more attached to their favorite cola company than ever before.

Overall, season 2 episode 5 of The Food That Built America provides a fascinating look at one of the most iconic battles in the history of the American food industry. With engaging interviews, insightful commentary, and a wealth of archival footage, the episode offers a comprehensive overview of the Cola Wars and their lasting impact on the beverage industry and American culture as a whole.