Ep 13. Leo Burnett

Leo Burnett was the 13th episode of the first season of CNBC Titans. This episode explores the life and career of Leo Burnett, a famous advertising executive who founded the renowned ad agency, Leo Burnett Company Inc.

The episode takes us through the life of Leo Burnett, from his early years growing up on a farm in Michigan to his success as a pioneering advertising executive. Burnett was known for creating some of the most iconic advertising campaigns of the 20th century, such as the Jolly Green Giant and the Marlboro Man.

The show features interviews with many of Burnett's colleagues and peers in the industry, as well as footage of some of Burnett's most famous ads. Through these interviews and clips, viewers are able to gain a better understanding of Burnett's creative process and the impact he had on the advertising industry.

The episode also explores the values and philosophy that guided Burnett throughout his career. He believed in putting the consumer first and creating advertising that spoke directly to them. He also believed in empowering his employees and fostering a collaborative, creative environment that encouraged innovation.

In addition to his work in advertising, the episode delves into Burnett's personal life, including his dedication to his family and his philanthropic efforts. Viewers learn about Burnett's involvement in charitable organizations, such as the United Way, and his passion for giving back to the community.

Overall, the Leo Burnett episode of CNBC Titans offers an in-depth look at the life and career of one of the most influential figures in advertising history. Through interviews, archival footage, and insights into Burnett's creative process, viewers gain a better understanding of how he revolutionized the industry and created some of the most memorable ad campaigns of all time.