Ep 12. Fishin' for Business

The season 1 episode 12 of Duck Dynasty, titled "Fishin' for Business," follows the Robertson family as they attempt to expand their business by creating a new product line for their Duck Commander brand.

To start off, the episode shows the Robertson brothers, Jase and Willie, going on a fishing trip to catch some fish for their new product. While out on the water, they discuss the direction they want to take their business and come up with the idea of creating a line of fishing lures. They believe it would be a profitable venture since fishing is a popular hobby in their area.

Back at the Duck Commander office, Jase and Willie present their idea to the rest of the family, who are initially skeptical but ultimately agree to give it a try. The family sets out to create a prototype of their lure and tests it out on a nearby pond. The test run is successful, and they're excited to move forward with the project.

However, the family soon realizes that they don't have the resources to produce the lures on a large scale. They decide to reach out to local manufacturers to see if they can help. Willie sets up a meeting with a manufacturer to discuss the production process and pricing.

During the meeting, the manufacturer expresses interest in partnering with Duck Commander but reveals that they would need a minimum order of 10,000 lures. This news shocks the family as they only anticipated a few hundred. The manufacturer then gives them a quote that is much higher than they expected.

The family is left with a tough decision. They want to pursue their new product line, but they're not sure if they can afford it. Willie decides to take a risk and places an order for 10,000 lures. The family then sets to work assembling the packaging for their new product.

The next day, the family goes out to a local store to market their product. They demonstrate how the lures work, and customers are excited about the new product. They sell out of their entire stock within hours, which gives the family the confidence they need to continue with their new product line.

The episode concludes with the family reflecting on their success and expressing optimism about the future of their business. They realize that taking risks is a part of business, but it's ultimately worth it if it leads to success.

Overall, "Fishin' for Business" is an entertaining and informative episode that shows the ups and downs of entrepreneurship. It highlights the importance of taking risks and the rewards that come with it. The episode also showcases the Robertson family's values of hard work, dedication, and innovation.