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In each 30-minute episode of "Follow the Leader", business journalist Farnoosh Torabi, will spend 72 hours embedded in the life of a different superstar entrepreneur to learn how this wildly successful businessperson ticks.Follow the Leader is a series that is currently running and has 1 seasons (6 episodes). The series first aired on March 23, 2016.

Follow the Leader is available for streaming on the website, both individual episodes and full seasons. You can also watch Follow the Leader on demand atAmazon, Vudu, Google Play, iTunes, Peacock online.

Wednesday 10:00 PM et/pt on CNBC
1 Season, 6 Episodes
March 23, 2016
Cast: Farnoosh Torabi
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Follow the Leader Full Episode Guide

  • Business journalist Farnoosh Torabi spends 48 hours with Katia Beauchamp, founder of Birchbox, a beauty retailer that delivers custom boxes of product samples to over a million subscribers every month. Katia is determined to change the perception that Birchbox is just a subscription service and get more users to shop on their site. Will Katia choose a more aggressive approach and risk affecting Birchbox's relationship with its long-term customers?

  • Business journalist Farnoosh Torabi tracks social media ad whiz and visionary Gary Vaynerchuk over several days to learn his secrets to digital sales and marketing. Vaynerchuk became an internet phenomenon when he increased the value of his parent's three million dollar wine business by over 20 times in just five years using techniques he developed via the Internet. Now helming VaynerMedia, with assets of over 100 million bucks and clients like GE, the NHL and Dove, Gary answers the question on everyone's mind -- what are his secrets to making money using social media?

  • Business journalist Farnoosh Torabi spends 48 hours in New York with music mogul Lyor Cohen to find out how his new label makes a profit in an era of massive change in the industry. She'll see how Lyor leaves no stone unturned to increase sales for his artists. Will Lyor persuade the mega-successful rapper Young Thug to let up and coming Australian singer, Conrad Sewell, add vocals to his latest song?

  • Business journalist Farnoosh Torabi embeds for 48 hours with billionaire entrepreneur John Paul DeJoria to discover the secrets to his success. From John Paul's corporate digs in LA to his home office in Texas, Farnoosh follows JP as he attempts to build his third billion dollar brand, Aubio Life Science.