Ep 10. Packing Heat

In this episode of Hotel Impossible, host Anthony Melchiorri heads to a hotel in New Mexico that has been struggling financially for years. The hotel, called Indian Ridge Resort, is located in a beautiful part of the state and has stunning views of the surrounding landscape. However, despite these advantages, the hotel has failed to attract many guests and is in danger of closing down.

When Anthony arrives at the hotel, he meets the owner, a man named John, who is clearly overwhelmed by the state of his business. John explains that the hotel has been losing money for years and that he has been unable to figure out how to turn things around. Anthony takes a look around the hotel and quickly identifies some of the major issues that are keeping guests away.

One of the biggest problems with the hotel is its lack of amenities. There is no pool, no spa, and no fitness center, which makes it difficult for guests to relax and enjoy their stay. Additionally, the rooms are outdated and poorly furnished, which makes them unappealing to guests who are looking for a comfortable and modern environment.

Another issue that Anthony identifies is the hotel's poor online presence. The website is outdated and unappealing, which means that potential guests are unlikely to book a stay. Additionally, the hotel has few reviews on popular travel websites, which makes it difficult to attract new customers.

To address these issues, Anthony begins by overhauling the hotel's website. He works with a local web designer to create a modern and sleek site that showcases all of the hotel's best features. This includes new photos of the rooms and the surrounding landscape, as well as detailed information about the amenities that are available.

Next, Anthony brings in a team of designers and contractors to update the hotel's rooms. They install new furniture, replace outdated fixtures, and add new decorations to create a warm and inviting environment. Additionally, they build a new fitness center and spa area, which provides guests with a place to relax and unwind.

Throughout the episode, Anthony works closely with John to help him understand the importance of marketing and customer service. He teaches John how to respond to online reviews, how to train his staff to provide better customer service, and how to develop relationships with local businesses and attractions.

By the end of the episode, the hotel has been transformed into a beautiful and modern destination that guests are eager to visit. Anthony has helped John identify the key issues that were keeping his hotel from succeeding and has given him the tools he needs to turn things around. With a new website, updated rooms, and improved customer service, Indian Ridge Resort is now poised to become one of the top hotels in New Mexico.