Ep 8. Pore Sales

Sell It Like Serhant is a reality show where Ryan Serhant, a successful real estate agent and sales expert, helps struggling salespeople improve their techniques and close more deals. In season 1 episode 8, titled "Pore Sales", Ryan takes on a unique challenge when he works with a skincare company struggling to sell their new line of pore-reducing products.

The episode starts with Ryan meeting with the CEO of the skincare company to get a better understanding of their products and sales strategy. Ryan immediately notices that the company lacks clear messaging and branding, which makes it difficult for potential customers to understand what they're selling.

Ryan then meets with the sales team to assess their skills and techniques. He quickly realizes that they're not connecting with customers on a personal level and aren't effectively communicating the benefits of the skincare products. Ryan also notices that the team lacks confidence and motivation, which is hindering their ability to close sales.

To improve the sales team's performance, Ryan devises a plan to create a new branding strategy that is more concise, memorable, and effective. The new branding aims to clearly communicate the benefits of the product in a way that customers can easily understand and relate to.

Ryan then works with the sales team to improve their sales techniques by focusing on building trust and rapport with customers. He teaches them to ask engaging questions and actively listen to the responses, which will help them better understand the customer's needs and preferences. Ryan also encourages the team to give personalized recommendations based on the customer's skin type and lifestyle, which will help them feel more confident in their purchasing decisions.

As the sales team begins to implement the new branding and sales techniques, Ryan closely monitors their progress and provides coaching and feedback. He also sets up a customer focus group, where the sales team can get direct feedback from potential customers and make adjustments to their approach as needed.

In the end, the sales team's hard work pays off, and they are able to successfully close more sales and connect with potential customers on a deeper level. The CEO of the skincare company is thrilled with the results and credits Ryan for his expertise and guidance in helping them reinvent their sales strategy.

Overall, Sell It Like Serhant season 1 episode 8, "Pore Sales", is an informative and engaging look at the world of sales and branding. With Ryan's help, the skincare company is able to overcome their sales challenges and emerge stronger and more successful than ever before.