Ep 10. Artistic Stitch

In season 2, episode 10 of The Profit, entitled "Artistic Stitch," host Marcus Lemonis travels to Queens, New York to meet with the owners of a custom embroidery and screen printing shop, Artistic Stitch. The company is run by Travis and Ted, childhood friends who have been in business together for over a decade. However, despite the longevity of the business, it has been struggling financially and is in danger of going under.

When Marcus arrives at the shop, he is met by Travis and Ted, who give him a tour of the facility. The shop specializes in creating custom clothing and accessories for various clients, from sports teams to corporations to individuals. However, Marcus sees several issues with the way the business is being run. There are multiple departments within the shop that are not operating efficiently, and the owners have not been able to effectively market the business to attract new customers.

Throughout the episode, Marcus works with Travis and Ted to address these issues. He first focuses on streamlining the production process by bringing in new equipment and organizing the various departments within the shop. He also helps the owners revamp their website and marketing strategy to attract more business. Additionally, he advises them to expand their product line to include more high-end items that can bring in larger profits.

One of the major challenges Marcus faces in this episode is dealing with the relationship between Travis and Ted. As childhood friends who went into business together, they have a close bond but also struggle with communication and decision-making. Marcus helps them to have open and honest conversations about their roles within the company and how they can work together more effectively.

As the episode progresses, it becomes clear that Artistic Stitch has the potential to become a successful and profitable business. With Marcus' guidance, the owners are able to implement changes that make the production process faster and more efficient, attract new customers through improved marketing, and increase profits by expanding their product line.

Overall, season 2, episode 10 of The Profit, "Artistic Stitch," is a compelling look at the struggles faced by small businesses and the impact that a skilled entrepreneur like Marcus Lemonis can have in turning a struggling company around. Viewers will be inspired by the transformation that takes place at Artistic Stitch, as well as the lessons learned about communication, organization, and the importance of adapting to changes in the market.