Ep 12. Kensington Garden Rooms

In season 3 episode 12 of The Profit, titled Kensington Garden Rooms, Marcus Lemonis travels to London to meet with a company of the same name that specializes in creating unique, outdoor rooms for residential properties. The founder and owner of Kensington Garden Rooms, Dave Brookes, has been in business for over a decade and has struggled with financial instability and a lack of direction. Lemonis hopes to provide not only financial assistance but also guidance on how to run the business more efficiently.

Upon first meeting Brookes, Lemonis is struck by his laid-back approach to running the business. Brookes seems to be content with taking things day by day and not making any significant changes. When Lemonis digs deeper, he finds that Brookes has been overcomplicating the business by offering too many products with varying levels of quality. This has led to confusion among customers and has resulted in lower sales.

Throughout the episode, Lemonis works to simplify the business by focusing on a few core product lines that are of high quality and in-demand. He also suggests rebranding the company to better reflect its core offerings. Lemonis believes that the company's name and branding should be memorable and inspire feelings of luxury and quality among potential customers.

In addition to simplifying the product offerings and rebranding the company, Lemonis also implements several changes to the company's marketing approach. He recommends creating a showroom to showcase the company's products and their capabilities. This will allow potential customers to see the outdoor rooms in person and get a sense of the quality of the materials and craftsmanship. Lemonis also suggests hiring a marketing manager to help develop a comprehensive marketing plan that will help the company reach new customers and expand its reach.

As the episode progresses, Lemonis continues to work closely with Brookes and his team to implement these changes. He also helps Brookes to see the value in streamlining the business and focusing on the core product offerings. By the end of the episode, the company has been renamed Gaze Burvill and has a clear vision for the future. Lemonis has provided financial assistance and guidance that will help the company grow and thrive for years to come.

Overall, season 3 episode 12 of The Profit is an inspiring and informative look at how a struggling business can turn things around with the right guidance and support. Lemonis's expertise and business acumen are on full display as he works with Brookes to streamline the business and refocus on what the company does best. The resulting rebranding and marketing plan provide a clear roadmap for the company's future success.