Ep 15. Wick'ed

Marcus Lemonis is back with another intense and captivating episode of The Profit. In season 3, episode 15 titled "Wick'ed," Lemonis takes a closer look at a candle company facing financial difficulties.

Wick'ed is a small candle company located in Surfside Beach, South Carolina. Started by a woman named Sherri, the company has been in business for three years but is struggling to make ends meet. Sherri has poured her heart and soul into creating unique and high-quality candles, but her lack of business experience has resulted in a mountain of debt.

Enter Marcus Lemonis, whose expertise in business and investment has helped countless struggling companies turn their fortunes around. Lemonis meets with Sherri to discuss the company's financial situation and quickly realizes that Wick'ed is in dire need of his help.

The first step is to get a better understanding of the company's products and production process. Lemonis observes as the wax is melted down and the fragrances are added, and he finds the quality of the candles to be impressive. However, he also notices that the packaging and branding need some work in order to appeal to a wider audience.

Lemonis also discovers that the company's finances are a mess. Sherri has been investing her own money into the business, but she doesn't have a clear understanding of what is coming in and going out. She has also taken on a significant amount of debt and is struggling to make payments.

Over the course of the episode, Lemonis works closely with Sherri and her team to streamline their operations and get a handle on their finances. He also provides guidance on how to improve the packaging and branding to make the candles more appealing to customers.

One of the biggest challenges Lemonis faces is convincing Sherri to let go of some control and trust him to make the right decisions for the company. Sherri is understandably passionate about her business and has been hesitant to make changes that she feels could compromise the quality of her products. However, Lemonis is able to build a strong rapport with her and show her that he has her best interests at heart.

As the episode progresses, Lemonis and his team work tirelessly to turn Wick'ed's fortunes around. They implement new systems to track finances and streamline operations, and they also create a new packaging design that is both eye-catching and professional.

Throughout it all, Lemonis keeps a close eye on the company's finances and pushes Sherri to make tough decisions when necessary. He also doesn't shy away from holding her accountable when mistakes are made, but he always does so in a supportive and constructive way.

By the end of the episode, it's clear that Lemonis' efforts have paid off. Wick'ed is in a much better financial position, and their new packaging design has helped to attract a wider customer base. Sherri is grateful for Lemonis' guidance and is excited to see what the future holds for her company.

Overall, season 3 episode 15 of The Profit is a compelling and inspiring look at a small business struggling to stay afloat. With Lemonis' help, Wick'ed is able to overcome its financial difficulties and emerge as a stronger and more successful company.