Ep 11. Susana Monaco

In season 4 episode 11 of The Profit, Marcus Lemonis visits Susana Monaco, a women’s clothing company based in New York City. The company is owned by Susana and her partner, and they both have a passion for fashion and design. However, the company has been struggling to stay afloat and is in need of Lemonis's expertise and investment.

Susana Monaco is known for its stylish and comfortable clothing made from high-quality fabrics. However, Lemonis immediately notices some issues with the company's finances and operations. The main problem is that they have too much inventory and are not properly managing their cash flow. This has led to a serious cash crunch, which has left them unable to pay their bills on time.

In addition to their financial woes, Lemonis also discovers that the company is lacking direction and focus. They have many different product lines and are not sure which ones are the most profitable. Lemonis believes that they need to streamline their offerings and focus on what they do best.

To turn the company around, Lemonis decides to make some changes to the management team. He hires a new CEO to take charge of the day-to-day operations, which will allow Susana and her partner to focus on the creative side of the business. He also decides to focus on the company's best-selling products and cut back on the ones that are not performing as well.

Throughout the episode, Lemonis works closely with Susana and her team to rebuild the company. He helps them to reorganize their inventory and presents them with a new marketing plan to reach their target audience. He also encourages them to take a more data-driven approach to decision making, which will help them make better choices in the future.

In the end, Lemonis is able to help Susana Monaco turn around its fortunes. He invests in the company and helps them to make significant changes to their operations. Susana and her team are grateful for his assistance and feel confident about the future of their business.

Overall, season 4 episode 11 of The Profit is a great example of how Lemonis's expertise and investment can transform struggling companies. With his guidance, Susana Monaco is able to overcome its financial struggles and focus on what it does best: producing stylish and comfortable women's clothing.