Ep 6. Murchinson-hume
- TV-PG
- September 27, 2016
- 42 min
-
8.0 (6)
The Profit is an American reality TV series that premiered on July 30, 2013. The show is produced by CNBC and stars Marcus Lemonis, a successful businessman and investor, who helps struggling businesses turn their fortunes around. The Profit season 4 episode 6 is titled Murchinson-hume and centers on a natural cleaning products company.
Murchinson-hume is a high-end, eco-friendly cleaning products company that was started by Max Kater, a former fashion editor, and Peter McKay, a former advertising executive, in 2008. The company's products are non-toxic, biodegradable, and made from natural ingredients such as plant-based surfactants, olive oil, and citrus oils. Murchinson-hume's products are sold online and in select high-end retailers such as Bloomingdale's, Anthropologie, and Williams-Sonoma.
In this episode, Marcus Lemonis pays a visit to Murchinson-hume to see if he can help the company grow and become more profitable. Upon arriving, Marcus is greeted by Max and Peter, who give him a tour of the company's facilities. Marcus takes note of the company's impressive branding and packaging, but is concerned about the company's lack of focus and direction.
Max and Peter explain that Murchinson-hume has been struggling to keep up with the demand for its products and has been experiencing production issues. Marcus observes that the company's warehouse is poorly organized, leading to inefficiencies in the production process. He also notices that the company's website is outdated and not optimized for conversions.
Marcus meets with the company's employees and learns that morale is low due to the lack of communication and direction from upper management. He also discovers that the company's sales have been declining and that it has been losing money over the past few years.
Marcus decides to invest in Murchinson-hume and becomes the company's new owner. His first order of business is to reorganize the company's warehouse and production process to increase efficiency and reduce costs. He also brings in a new operations manager to oversee the day-to-day operations of the business and implement a new inventory system.
Marcus meets with Max and Peter to discuss their long-term goals for the company. He suggests that Murchinson-hume focus on expanding its product line and creating a subscription service to increase recurring revenue. He also recommends updating the company's website to improve the user experience and increase conversions.
As part of his investment, Marcus invites the company's employees to a team-building exercise to improve morale and communication. He also brings in a sales expert to provide training for the company's sales team.
In the end, Marcus is able to turn Murchinson-hume around, increasing sales and profits and improving morale and communication among the company's employees. The episode serves as a testament to Marcus's ability to turn struggling businesses around and highlights the importance of effective communication and efficient operations in any business.