Ep 11. Handiproducts

Handiproducts is the eleventh episode of the sixth season of The Profit, an American reality television show broadcast on CNBC. The show follows Marcus Lemonis, a successful businessman, entrepreneur, and investor, as he helps struggling small businesses turn around their fortunes. Each episode features a different business that Marcus invests in and helps to improve.

In this episode, Marcus meets the owners of Handiproducts, a company that produces innovative tools and accessories for people with disabilities. The company was founded by Frank D'Antuono, a former firefighter who became paralyzed after a serious accident. After struggling to find affordable and functional products that would help him regain independence, Frank decided to create his own. He teamed up with his daughter, Val, who had a background in marketing and sales, and they launched Handiproducts in 2008.

Marcus is impressed with Handiproducts' mission and the quality of their products. However, he quickly discovers that the company is facing some major challenges. One of the biggest issues is their outdated manufacturing process. Handiproducts still makes all of their products by hand, which is slow, expensive, and often results in errors and defects. The company is also struggling with inventory management, cash flow, and distribution.

To address these issues, Marcus proposes a major overhaul of Handiproducts' operations. He suggests that they invest in new manufacturing equipment and automate their production process to increase efficiency and quality. He also recommends that they revamp their website and branding to better target their audience and generate more sales. Lastly, he suggests that they focus on building relationships with distributors and expanding their reach beyond their current online store.

The owners of Handiproducts are hesitant to make such big changes. They are emotionally attached to their handmade products and worry that automating their process will take away from the personal touch that sets them apart from competitors. Marcus understands their concerns but stresses the importance of adapting to survive in a competitive market.

Throughout the episode, Marcus works closely with the Handiproducts team to implement his recommendations. He brings in experts to help with the automation process and even personally invests in the company. They encounter some setbacks along the way, including technical difficulties with the new equipment and resistance from some employees who are reluctant to embrace change. Despite these challenges, Marcus and the Handiproducts team remain determined to succeed.

In the end, Handiproducts is transformed into a more efficient and profitable business. Their new manufacturing process allows them to produce products faster and with greater accuracy, while their improved branding and website help them connect with customers and increase sales. Marcus' investment also allows the company to expand and open up new opportunities for growth.

Handiproducts is a heartwarming episode of The Profit that showcases the power of determination and innovation. The show offers a window into the challenges that small businesses face, as well as the strategies and resources that can help them overcome those challenges. It is a must-watch for anyone interested in entrepreneurship, business, and the human capacity for resilience and creativity.