Ep 8. Snowdays

In The Profit season 6 episode 8, titled "Snowdays," host Marcus Lemonis travels to Colorado to meet with the owners of Snowdays, a snowplow attachment company.

With winter approaching, Snowdays owners Mike and Jim are hoping to increase their sales of their unique snowplow attachment, the Snowrator. The Snowrator is a compact snow removal machine that can easily attach to a variety of vehicles, making it ideal for commercial and residential use.

However, despite having a quality product, Snowdays is struggling financially. The company has been operating in the red for several years, and Mike and Jim are struggling to keep the business afloat.

Marcus is initially impressed with the Snowrator and sees potential in the business. However, as he delves deeper into the company's finances and operations, he discovers several issues that are holding the business back.

One major issue is the lack of marketing and sales strategy. While the Snowrator is a high-quality product, Snowdays has done very little to promote it. Marcus works with Mike and Jim to develop a comprehensive marketing plan that will help Snowdays reach new customers and increase sales.

Another issue is the company's poor communication with its customers. Snowdays has a reputation for being difficult to work with, which has led to several lost sales. Marcus works with the owners to improve customer service and implement better communication practices.

Throughout the episode, Marcus also helps the owners improve their operational efficiency. He helps them streamline their production process and implement better inventory management practices. By doing so, Snowdays is able to save time and money, allowing them to focus on growing the business.

In the end, Marcus is able to help Snowdays turn its fortunes around. The company begins to see increased sales, and Mike and Jim are optimistic about the business's future. Marcus also leaves them with several key takeaways, such as the importance of marketing and the need to stay focused on the customer.

Overall, "Snowdays" is an engaging and informative episode of The Profit that shows how businesses can overcome financial struggles and thrive with the right guidance.