Ep 14. An Inside Look - Flex Watches

In season 7, episode 14 of The Profit, viewers are taken behind the scenes of Flex Watches, a brand that is all about giving back. The episode is titled "An Inside Look - Flex Watches," and it offers a unique glimpse into the philosophy and operations of this socially responsible company.

Flex Watches was founded by two friends, Trevor Jones and Travis Lubinsky, who wanted to create a brand that would make a positive impact on the world. Their idea was to sell watches that were not only stylish but also supported various charitable causes. Each watch is associated with a specific cause, such as breast cancer awareness or environmental conservation, and a portion of the proceeds from every sale goes to that cause.

On the surface, Flex Watches seems like a company that has it all: a great product, a purpose-driven mission, and a loyal following. However, as Marcus Lemonis, the host of The Profit, soon discovers, there are some significant issues lurking beneath the surface.

First and foremost, the company is struggling to maintain profitability. Despite generating millions of dollars in revenue over the years, Flex Watches is barely breaking even, and Trevor and Travis are constantly pouring their own money into the business to keep it afloat. Marcus quickly identifies a number of reasons for this, including inefficient processes, excessive inventory, and a lack of focus on the core product line.

Another major challenge for Flex Watches is the competitive landscape. While there are few other companies that are doing exactly what they're doing, there are plenty of other watch brands out there that are also trying to differentiate themselves in similar ways. To stand out in this crowded market, Flex Watches will need to find a way to get its brand in front of more consumers and generate greater demand.

Despite these challenges, Marcus sees a lot of potential in Flex Watches. He admires the founders' passion and commitment to their mission, and he believes that with some strategic changes and a renewed focus on profitability, the company can achieve the success it deserves.

Over the course of the episode, Marcus works closely with Trevor and Travis to identify areas for improvement in their business. He helps them streamline their operations, optimize their website, and develop a more targeted marketing strategy. He also encourages them to refocus on their core product line and to stop chasing after every new idea that comes their way.

Throughout the process, Trevor and Travis are receptive to Marcus's advice and eager to learn from his expertise. At the same time, they remain true to their vision of creating a socially responsible business that makes a positive impact on the world.

Ultimately, the episode offers a rare inside look at the challenges and opportunities that come with running a purpose-driven business. It highlights the importance of balancing social responsibility with profitability and underscores the vital role that strong leadership and strategic planning play in building a successful enterprise.