Ep 17. Murchison Hume

The Profit season 7 episode 17, titled Murchison Hume, follows entrepreneur Marcus Lemonis as he takes a closer look at the cleaning product company Murchison Hume. The company was founded by Max Kater, who created the eco-friendly and non-toxic cleaning products due to her own sensitivity to conventional cleaning products. Max's intention was to create products that were safe for both people and the environment, and in doing so, she created a brand that stood out from the competition.

However, while Murchison Hume's products were well-received by customers, the company struggled with issues related to operations, finances, and branding. Max was overwhelmed by the day-to-day running of the business and lacked the business expertise needed to drive growth. Additionally, Murchison Hume's branding was inconsistent and not effectively communicating the company's values and unique selling points.

Marcus steps in to help Murchison Hume overcome these challenges. He meets with Max to discuss the company's history, mission, and challenges. Marcus also observes the company's operations to assess its strengths and weaknesses. He quickly identifies areas for improvement in terms of streamlining operations, managing cash flow, and building a more effective brand.

Throughout the episode, Marcus works closely with Max and her team to implement changes that will help Murchison Hume succeed. He provides advice on improving the company's packaging, introduces a new product line, and helps Murchison Hume cut costs through more efficient manufacturing processes. He also helps Max prioritize her time and delegate tasks to other members of the team.

In addition to improving Murchison Hume's operations and branding, Marcus also helps Max gain more confidence in herself as a business owner. He encourages her to take ownership of her role as CEO and to make the tough decisions necessary to grow the company. By the end of the episode, Murchison Hume has made significant progress in improving its operations and branding, and Max is more prepared to take on the challenges of running a successful business.

Overall, The Profit season 7 episode 17 is a compelling look at the challenges faced by a small business owner struggling to grow her company. Through Marcus Lemonis' guidance, Murchison Hume is able to overcome its challenges and position itself for future success. The episode is a testament to the power of entrepreneurship and the importance of having the right tools and resources to succeed in the competitive world of business.