Ep 20. Skinny Latina

In season 7 episode 20 of The Profit, titled "Skinny Latina," host Marcus Lemonis takes on a struggling food business called Skinny Latina. The company, owned by Ana Quincoces, focuses on selling healthy Latin-inspired sauces and spices, but despite its potential, Ana has struggled to grow the business.

As Marcus dives deeper into the company, he discovers that Ana has made some costly mistakes, including overspending on packaging, failing to establish distribution channels, and not effectively marketing the brand. In addition, Ana's personal life has taken a toll on the company, as she has been distracted by a divorce and custody battle.

With all of these challenges in mind, Marcus sets out to help Ana turn around Skinny Latina. He begins by conducting a taste test with focus groups to gather feedback on the products. While the sauces are well-received, the packaging and branding are criticized as being too generic and not representative of the Latin flavors they contain.

Marcus also works with Ana to better understand the financials of the business and develop a strategy for growth. He urges her to focus on building relationships with retailers to increase distribution and recommends that she streamline the product line to cut costs and improve margins.

Throughout the episode, Ana is resistant to some of Marcus's suggestions, but as they work together, she begins to see the potential in her company. They collaborate on new packaging designs and introduce the products to a group of influential food bloggers, leading to increased buzz and sales.

Ultimately, Marcus is able to help Ana revitalize Skinny Latina, transforming it from a struggling business into a thriving brand. By the end of the episode, Ana is more confident in her abilities as an entrepreneur and has a renewed passion for her company's mission.