Ep 7. Las Vegas Mini Gran Prix

Season 7 is going full throttle with another exciting episode of The Profit, this time featuring Las Vegas Mini Gran Prix. The amusement park has been around for over 25 years, and it is time for its owner, Kimberly, to pass on the baton. Her children aren't interested in continuing the business, and so she brings in Marcus Lemonis to help her navigate through the transition. The episode kicks off with an introduction to the theme park, which consists of go-karts, a slide, and a plethora of arcade games. Kimberly explains how she started the business with her husband, and how they've been struggling to keep it afloat.

Marcus begins his assessment of the business by taking a closer look at the park's operations. He ends up realizing that the park has a serious cash flow problem, and that it has been struggling for a while. The park's managers attribute this to the location. It is situated in an area that doesn't get much traffic, which makes it difficult for the park to bring in customers. Marcus is not convinced, and he decides to investigate further.

During his investigation, Marcus discovers that the park is severely understaffed, which is contributing to the long wait times for customers. Additionally, the park's expenses are through the roof, with the electric bill alone running over a thousand dollars a day. Marcus makes it clear that changes need to be made and sets out to work on a plan to turn things around.

Marcus pitches the idea of a rebrand to Kimberly and her team, which includes a name change to "Vegas Superkarts." He explains how an updated brand will help attract more customers and give the park a fresh start. Kimberly is hesitant at first but agrees to give it a shot. Next, Marcus brings on a marketing team to help with the rebrand, and they quickly get to work creating a new website, brochure, and marketing campaign.

During all of this, Marcus also helps to streamline the park's operations. He trains the staff on how to be more efficient, which helps to reduce wait times. Additionally, he works on reducing the electric bill by installing more energy-efficient lighting. All of these changes help to improve the park's bottom line, and Kimberly is impressed with how quickly Marcus is able to turn things around.

However, the real test comes when the park holds a grand opening celebration for its rebrand. The new name and marketing campaign seem to be working, and the park is packed with customers. Kimberly and Marcus watch as families enjoy the go-karts, slide and arcade games, and they both seem pleased with the outcome. The episode ends with Marcus checking in on the park a few weeks later and seeing how the rebrand is continuing to bring in more customers.

Overall, this episode of The Profit is an exciting example of how Marcus Lemonis can help struggling businesses turn things around. Las Vegas Mini Gran Prix is a classic American amusement park that has been around for decades. However, the business was in need of a serious overhaul, and Marcus was able to utilize his expertise to improve the park's operations, rebrand the business, and turn things around.