Ep 1. Mo Honey, Mo Problems

Marcus Lemonis returns for the eighth season of The Profit, a show where he helps struggling businesses turn their fortunes around. Episode one, titled "Mo Honey, Mo Problems," sees Marcus taking on the challenge of reviving a honey company.

The episode begins with Marcus meeting Lisa Johnson, the founder of House of Gogo, a honey company that has been struggling to make ends meet. Lisa explains that she started the business as a way to honor her late mother, who was a beekeeper. However, the company has been losing money and is currently $200,000 in debt.

Marcus visits the House of Gogo facility and is not impressed with what he sees. The company's branding and packaging are outdated, and the honey is not presented in an appealing way. Marcus samples the honey and finds that it has a good flavor but is confused as to why the company is not doing well.

Marcus sits down with Lisa to discuss the financials of the business. He finds that the company has been spending too much money on things like a big office space and expensive equipment. Lisa admits that she has been emotionally attached to the business and has been unwilling to make the tough decisions needed to turn it around.

Marcus decides that the first step in saving House of Gogo is to revamp its branding and packaging. He brings in a branding expert to help create a new logo and packaging design that will attract more customers.

Marcus also decides to take Lisa to meet with a successful honey company in California. Lisa is impressed with the company's operations and realizes that she needs to make some changes in her own business. Marcus advises her to focus on the honey itself and find ways to differentiate it from other honey on the market.

The next step is to streamline the operations of the business and cut unnecessary expenses. Marcus brings in a financial expert to help Lisa understand the financials of the business and make tough decisions about what expenses need to be cut.

Throughout the episode, Marcus emphasizes the importance of facing problems head-on and making tough decisions to turn the business around. He also stresses that business owners need to be willing to adapt to changing markets and consumer preferences.

In the end, Marcus is able to help Lisa turn House of Gogo around. The new branding and packaging design are a hit with customers, and the company is able to secure new deals with retailers. Lisa is grateful for Marcus's help in saving her business and is excited about the future of House of Gogo.

Overall, "Mo Honey, Mo Problems" is a prime example of Marcus Lemonis's expertise in turning struggling businesses around. The episode is full of valuable lessons for entrepreneurs facing similar challenges and showcases the importance of making tough decisions to succeed in business.