The Profit Season 8 Episode 7 Claws and Effect

The Profit is an American reality television show that follows Marcus Lemonis as he helps struggling small businesses grow and succeed. Each episode focuses on a different business and delves into the unique challenges that they face. In season 8, episode 7, titled "Claws and Effect," Marcus heads to Florida to meet with the owners of a mobile nail salon business.

The episode begins with Marcus arriving in Tampa Bay, Florida, to meet with Corey and Tammy, the owners of Claws and Effect. The couple started their mobile nail salon business in 2016, and since then, they have grown rapidly. However, they have also encountered a number of challenges along the way, and they are struggling to keep up with demand.

Marcus is immediately impressed by Corey and Tammy's passion and dedication to their business. They have built a loyal customer base and have a strong reputation in the community. However, Marcus quickly identifies several areas where they can improve, including their branding, marketing, and customer experience.

One of the main issues that Marcus identifies is that Claws and Effect does not have a strong brand identity. Their logo and marketing materials are inconsistent, and they are not doing enough to differentiate themselves from other nail salons in the area. Marcus takes Corey and Tammy to a branding expert, who helps them to develop a new logo and branding strategy. They also update their website and social media presence to better reflect their brand.

Another issue that Marcus identifies is that Claws and Effect is not doing enough to promote their business. They have relied mostly on word-of-mouth referrals, but Marcus believes that they should be doing more to reach new customers. He brings in a marketing consultant, who helps Corey and Tammy develop a new marketing strategy. They create a series of promotional materials, including flyers, business cards, and social media ads, that they can use to reach new customers.

Finally, Marcus takes a close look at the customer experience at Claws and Effect. He notices that there are a number of inefficiencies in their operations, and that they could be doing more to streamline their processes. He helps them to develop a new system for scheduling appointments and managing their inventory. They also invest in new equipment and supplies, which will help them to work more efficiently.

Throughout the episode, Corey and Tammy are receptive to Marcus's advice and willing to make changes to their business. They are passionate about what they do, and they want to see their business succeed. With Marcus's guidance, they are able to make significant improvements to their branding, marketing, and operations.

In the end, Corey and Tammy are thrilled with the changes that they have made to their business. They have a new sense of confidence in their brand, and they are excited to grow their business even further. Marcus is proud of the progress that they have made, and he is confident that they are on the path to success.

Overall, "Claws and Effect" is a great episode of The Profit that showcases Marcus's expertise in helping small businesses thrive. Corey and Tammy are likable and passionate business owners, and their story is relatable for anyone who has ever started a small business. The episode is filled with valuable insights and advice for anyone looking to grow their business, and it is well worth watching for anyone who loves entrepreneurship.