Ep 3. Coming Unhinged

Sell It Like Serhant is an American reality television show that follows real estate mogul Ryan Serhant as he coaches struggling salespeople across different industries to help them up their sales game.

Season 1 episode 3 titled "Coming Unhinged" features Ryan working with a high-end furniture company struggling to make sales. The company specializes in unique and trendy furniture designs, but their sales have been stagnant for some time.

Upon arrival at the furniture company, Ryan quickly notices that it's not just the sales that are stagnant, but the staff as well. The employees lack motivation and connection to the business, and it's starting to show in their performance.

Ryan decides that the solution to the company's woes is to give it an identity that the employees can connect to and rally behind. He suggests a revamp of the company's motto, branding, and training of the staff to develop an unbreakable bond with the company's vision.

Ryan also coaches the sales staff on how to tap into the emotional connections with customers to drive sales. He advises them to treat each customer as an individual and to cater to their needs and preferences, rather than trying to sell a preconceived idea.

In the end, Ryan's strategy pays off, and the company sees significant growth in its sales. The staff's motivation and connection to the business also improve significantly, and they become more invested in the company's success.

Throughout the episode, Ryan's energy, enthusiasm, and expertise are evident as he coaches the sales staff. He showcases his abilities as a sales expert and demonstrates how a personal connection can lead to business success.

Overall, "Coming Unhinged" is an engaging and informative episode that showcases Ryan Serhant's expertise as a sales coach. It provides valuable insights into the importance of personal connections in driving sales and the impact of company branding and identity on employee motivation.