Ep 4. In Big Tub-ble

In Sell It Like Serhant season 1 episode 4, titled "In Big Tub-ble," we follow Ryan Serhant as he helps a struggling bathtub salesman in Austin, Texas. The salesman, Dustin, has been in the business for five years and has never made a sale. He has a passion for his product but struggles to convey its value to customers.

Upon arriving in Austin, Ryan quickly assesses the situation. He observes Dustin's sales pitch and realizes that Dustin is only talking about the features of the tubs, and not the benefits to the customer. Ryan explains that customers don't care about how many jets a tub has or what material it's made of; they care about how the tub will make them feel.

Ryan's first order of business is to help Dustin develop a stronger sales pitch that focuses on the benefits of the tubs. Ryan coaches Dustin on how to sell the feeling that a customer will get from soaking in one of his tubs. He emphasizes the importance of storytelling and encourages Dustin to connect with customers on an emotional level.

Next, Ryan helps Dustin revamp his showroom. The showroom is cluttered and disorganized, and the tubs are not showcased in a way that highlights their features and benefits. Ryan works with Dustin to create a more inviting and organized space that showcases the tubs in the best possible light.

Ryan also helps Dustin develop a follow-up system for potential customers. He explains that most sales are made after the initial meeting, and following up with potential customers is crucial. Ryan helps Dustin create a system for staying in touch with customers and following up with them after they visit the showroom.

Finally, Ryan brings in a team of professional photographers and videographers to create new marketing materials for Dustin. They create a new website and social media accounts, and produce high-quality photos and videos that showcase the benefits of the tubs.

Throughout the episode, we see Dustin grow and develop as a salesman. He becomes more confident and enthusiastic, and he learns how to connect with customers on an emotional level. By the end of the episode, Dustin has made his first sale: a $26,000 tub to a couple who had previously been hesitant to make a purchase.

"In Big Tub-ble" is a heartwarming episode that showcases Ryan's expertise as a salesman and his ability to connect with people on a personal level. It's a great example of how a little coaching and guidance can make a big difference in someone's life and career.