Ep 6. Touch of Elegance: Tewksbury, MA

Tabatha's Salon Takeover season 3 episode 6 is titled "Touch of Elegance: Tewksbury, MA." In this episode, Tabatha visits Touch of Elegance, a salon in Tewksbury, Massachusetts. The salon is owned by Claire, who has been in the industry for over 30 years, but has struggled to keep her business afloat. She has a staff of nine stylists, all of whom have their own unique personalities and styles. However, there is a lack of consistency in the salon's branding and services, which is driving clients away.

Tabatha starts by observing the salon's operations and quickly realizes that Claire needs to take charge of her salon in order for it to thrive. She points out a number of issues such as the cluttered and outdated look of the salon, lack of communication between the staff, and the lack of focus on customer service. Tabatha then sits down with Claire to discuss these issues and offer solutions. She tries to motivate Claire to be more assertive and to communicate more effectively with her staff. Tabatha also emphasizes the importance of having a clear vision and brand for the salon.

Next, Tabatha sets about implementing changes in the salon. She works on building the staff's morale by having them work together to clean up the salon, rebranding the salon to create a more modern and cohesive look, and she helps Claire develop a training program that emphasizes customer service. Tabatha also encourages Claire to be more involved with her staff and to focus on building a strong team.

Throughout the episode, Tabatha's tough love approach gets results, but the staff have difficulty accepting her feedback at first. In particular, she faces resistance from a stylist named Kaitlyn, who is not interested in changing her styling techniques. Tabatha tries to motivate her by pointing out that she is not only hurting herself but also the salon. Tabatha's persistence eventually pays off, and Kaitlyn and the rest of the staff start to embrace the changes.

Tabatha also works on improving the salon's finances. She notices that the salon is not charging enough for its services and that the staff is not focused enough on selling retail products. She creates a pricing guide to help the staff charge appropriately for their services and she trains them on how to effectively sell retail products.

In the end, the salon is totally transformed, both inside and out. The newly rebranded salon has a modern, elegant look, and the staff is energized and motivated to provide the best service possible. The customers rave about the changes and are happy to return to the salon. Claire is thrilled with the results and realizes that her business is now on the path to success.

Overall, "Touch of Elegance: Tewksbury, MA" is an inspiring episode that demonstrates how dedication, hard work, and perseverance can turn a struggling business around. It also emphasizes the importance of teamwork, strong leadership, and customer service in creating a thriving salon.